That Solo Life: The Solo PR Pro Podcast

Episode #85: Work-Life Fluidity

A recent Fast Company article, Why Remote Work May Render the 5-day Workweek Obsolete, inspired today’s topic on work-life fluidity.

Part of the appeal of working as a solo is the ability to create our own schedules. Of course, we remain available to our clients. But we also get to structure our workflow and our day-to-day in a way that works best for us, results in the best outcomes for our clients.

The pandemic is bringing much of corporate America around to this realization, that we can still bring value to the bottom line and not chain ourselves to our desks for eight consecutive hours a day.

This is a huge behavioral change that requires a significant mind shift but it is possible. Learning to master your productivity and your schedule and not putting life on hold for work but rather seeing it as a fluid rather than siloed way of living can work in your favor. Solos can set the tone, leading our clients into this new landscape.

What do you think? We’d love to hear from you. Tell us at www.soloprpro.com.

 

Episode 84: Client Prospecting by Building Relationships

“If you have the opportunity to do amazing things in your life, bring someone with you.” Simon Sinek

We recorded this episode not long before the Inauguration of the 46^th President of the United States and the first woman Vice President. So we’re keeping it short and sweet. One of the best ways to prospect for clients? Build relationships now so you are top of mind and an established trusted expert. A great way to do that is to use LinkedIn.

What are your tips for getting the most out of LinkedIn? Tell us at www.soloprpro.com.

Episode #83: Now What? Business Development in 2021 with Chip Griffin of the Small Agency Growth Alliance

Here we are, in 2021 – now what? We are thrilled to be joined by Chip Griffin, founder and CEO of the Small Agency Growth Alliance (SAGA) who shares his wisdom on preparing for change and creating a sustainable business in 2021 and beyond.

What are your business goals for 2021? Tell us at www.soloprpro.com.

Episode 82: 2021 is not “2020: The Sequel”

The arrival of the pandemic early in 2020 threw us into survival mode for most of the year. As the year progressed, we learned how to operate within this “now normal.” This episode is all about resetting your intentions for your business in 2021.

Be bold and don’t be afraid to figure out what works best for you and pursuing that path with consistency. Whether it’s business development or self-care, both are equally important to make sure you and your business thrive.

Keep us posted on your progress at www.soloprpro.com – let’s inspire each other!

 

Episode 81: Are You Ready to Propose?

Happy New Year!

So, are you ready to propose? No, we haven’t watched too many Hallmark Christmas movies or episodes of The Bachelorette. It's a new year and we’re talking proposals for new business. What should you include? How long should they be? When should you present your proposal? We talk about all that and more in today’s episode.

Share your proposal tips with us at soloprpro.com.

Episode 80: What's In Your Report?

Client reporting. Do you loathe it or love it? In today’s episode, we talk about how reporting can be a terrific client engagement tool, not just a list of “here’s what we did.”

How do you issue your client reports? Share with us at soloprpro.com.

 

Episode 79: 2020 - Lessons Learned

We’re in the holiday zone, those last two weeks of the year where you’re wrapping up loose ends before a few days, maybe even a week, off. It’s the perfect time to talk about lessons learned in 2020.

What are your takeaways from 2020? Tell us at soloprpro.com.

 

 

 

Episode #78: Looking to 2021

Today’s episode was inspired by an article from Mark Schaefer, Why 2021 Will Be the Most Important Year in the History of Marketing.

We know that just because the calendar turns the page to 2021, it doesn’t mean our 2020 problems will be over. At the same time, with the arrival of vaccines, we are seeing a glimmer of light at the end of the tunnel.

Everything we have been and are going through is informing how communications messaging is received. We need to keep that front of mind and remain ready to pivot. We still need to plan and research but we also need to be nimble, agile and open to changing course as events of the day may dictate.

What do you think? We’d love to hear from you at soloprpro.com.

 

Episode 77: PR Lessons from The Fraud Street Run with Jeff Lyons

Inspired by the infamous post-election press conference held at Four Seasons Total Landscaping in Philadelphia, the Fraud Street Run was established as an unofficial, untimed event by friends and runners Jeff Lyons and Chip Chantry, who also co-host the Junk Miles with Chip and Jeff running podcast. Why? Well, it’s a run-worthy 11 miles between Four Seasons Total Landscaping and the Four Seasons Hotel.

Although some runners did complete the course in person in Philadelphia over the designated dates of November 28-29, 2020, the event was presented as a virtual opportunity due to the pandemic. This not only helped people participate safely, but it helped the event go global.

In this episode, Jeff Lyons joins us to talk about how the event came together and lessons learned about the event that went from a few friends raising some money for charity to a viral sensation raising over $60,000 ($54,000 from registrations and $8,000 from tee shirt sales) for Philabundance, the Philadelphia region’s largest food bank. 

Many thanks to Jeff Lyons for joining us. You can read more about the Fraud Street Run here.

We’d love to hear from you! Have a topic idea? Let us know at soloprpro.com.

Episode 76: Client Gifting in 2020

That last bite of pumpkin pie has settled in our bellies. It’s time to think about holiday gifts for clients. What to do in a pandemic, when teams are working from home? How can you best spread the holiday cheer to show your clients you are grateful for their business? Listen to today’s episode for inspiration.

 

How are you handling client gifts this year? Let us know at soloprpro.com.