That Solo Life: The Solo PR Pro Podcast

Episode 112: Soloing Together

There’s power in numbers, even to those of us with solo PR and marketing practices. Finding ways to partner with other solos is a terrific way to grow your business. In this episode, we talk about the benefits of working this way and how to start making it happen.

Have you partnered with fellow solos on client work? Share your experience with us at www.soloprpro.com.

 

Episode 111: Steak, Sizzle, and Service

What makes your customer service sizzle? In today’s episode we discuss how you can bring even more value to client engagements with great customer service.

How do you make sure your clients feel completely covered? Tell us at www.soloprpro.com.

 

 

Episode 110: The Survey Says...

We know the value of checking in with fellow practitioners about trends and developments in the PR and marketing field. This is especially true for solos. So, this week we are diving into the 2021 annual JOTW Strategic Communications Survey. Created by Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media, the survey compiles responses from 300 communicators, with commentary on the results from a panel of professionals, including our own Karen Swim.

How do these trends line up with your experience this past year? Share with us at www.soloprpro.com.

Episode 109: Good Clients. Bad Behavior.

In today’s episode we talk about those client relationships that maybe aren’t going so well. Whether the client is new to you or new to the notion of working with a solo or micro agency, the relationship can usually be improved with setting expectations and clear communication.

Have you had this experience with clients? Share with us at www.soloprpro.com.

 

 

Episode 108: Mind(set) Over Matter

As solos, we spend a lot of time with the thoughts in our heads. It’s important to make sure what we’re thinking about, and how we are thinking, is productive, positive, and sustaining. It’s a key component to our success. No one knows that better than our guest today, Tracey Piechocki.

Tracey Piechocki is the marketing strategist and second-generation owner of Illustrated Designs, a certified woman-owned small business. With over 25 years of experience in design, marketing, events, and strategy, she and her team of graphic designers, content writers, fabricators, and marketing & event specialists serve a wide range of clients. None of which would be possible – especially as we’ve been navigating a pandemic – without a healthy mindset. Tracey recently gave a talk on the topic as part of a recent program on Resilience (which you can view here). We're excited for her to share her wisdom and insight as a business owner and communications pro.

Are you aware of your mindset? How do you maintain clarity and purpose in your work? Tell us at www.soloprpro.com.

Episode 107: Free Yourself from the Grind

Since this episode hits around Independence Day here in the U.S., we wanted to remind you of the freedom you have as a solo. Working as a solo gives you the opportunity to do the work you love and create the life that is right for you. To truly enjoy this freedom means we need to take the time to set up some structure and systems.

How do you create freedom in your business? Tell us at www.soloprpro.com.

Episode 106: The Lies They Tell and Other Current PR Topics

We’re here with the latest in PR hot topics. From a certain company deciding it’s ok to invent a fake spokesperson to athletes looking out for their mental health and deciding to say “no” to press conferences, we talk about what it all means for our industry and us as solo practitioners.

Give it a listen and tell us what you think at www.soloprpro.com.

Episode 105: Those Who Know, Teach

We are here to debunk that old phrase, “Those who can’t do, teach.” Our guest, Kelly Davis, MMC, APR, Fellow PRSA is proof that those who know, teach.

Kelly is a public relations instructor and the head of the public relations sequence in the University of South Carolina School of Journalism and Mass Communications. Before that, she spent more than twenty years in public relations, where she developed expertise in strategic communications planning, brand development, issues management and grassroots advocacy. Her professional experience includes positions in the corporate, government, nonprofit and agency sectors. She is also a solo at heart, having owned one of South Carolina’s most decorated independent public relations agencies, Davis Public Relations and Marketing, for more than a decade. In 2020, Kelly was inducted into the prestigious PRSA College of Fellows.

We are so happy that she is joining us today for a conversation about her career path and the future of PR.

We’d love to hear your feedback. Share with us at www.soloprpro.com.

Episode 104: Once Upon A Time

We are all storytellers. Everyone has a story. Story draws us in, creates connection, and change. We are thrilled to have one of the best storytellers we know with us for this episode, Lisa Gerber of Big Leap Creative. Lisa is a fellow “solo,” a story strategist, and communications expert who also has a podcast called, Breaking Trail. Lisa works with purpose-driven leaders who want to make the world a better place, helping them articulate their ideas and get others on board. She knows story is the catalyst for change and we’re so glad she’s here today to talk about this topic.

How does story impact your work? Tell us at www.soloprpro.com.

Episode 103: Summer Time

With Memorial Day comes the unofficial start to summer. (Cue DJ Jazzy Jeff and The Fresh Prince.)

Life shifts to a different pace, even for us solos. It’s the perfect season to revisit how we’re spending our time and energy. Where can we realign? Where can we delegate? In what ways can we balance our work and play so that we are energized and fulfilled? Living through the past 15 months of a global pandemic, what change do we want to keep and where do we want to improve? Use this summer as an opportunity.

What are you looking forward to working on this summer? Tell us at www.soloprpro.com.