That Solo Life: The Solo PR Pro Podcast

Episode 99: Partner to Grow

Today’s episode was inspired by a recent blog post on Solo PR Pro by fellow solo, Maren Minchew: What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency. Partnering with agencies is a terrific way to strengthen your network and grow your business. Join us as we talk about the benefits and how to get started.

Have you partnered with agencies? Tell us about it at www.soloprpro.com.

Episode 98: RIP, Outsourced PR?

We’ve seen them, the articles that cycle through, declaring the end of outsourced PR. Is it true? Not according to this article from PR Newswire, stating that “80% of small businesses plan to outsource in 2021, citing the ability to save time, grow their business, and work with experts.” The pandemic has taught employers – or as we like to call them, future clients – that remote work is possible, effective, and profitable. Join our discussion and get excited about growing your business in 2021!

We’d love your feedback. Share with us at www.soloprpro.com.

Episode 97: Read the Room

This past week, we all learned of the Guilty verdict in the trial of Derek Chauvin for the murder of George Floyd. As with many major cultural events, brands and organizations began to weigh in via their social media channels.

When these things happen should brands and organizations say something? When is it performative posting and when is it appropriate and aligned with your organization’s messaging? Join us for a discussion and let us know what you think at www.soloprpro.com.

Resource: PRSA’s Voices4Everyone

Episode 96: The Perfect Pitch

Baseball season has returned! It’s great to see fans back in stands and those of us who follow the game know that having good pitching is the way to win games. Needless to say, pitching in PR is also the key to success for our clients. Whether you’re new to PR or a seasoned pro, it’s beneficial to check in with ourselves and our pitching style.

Here’s a link to the Muck Rack 2021 State of Journalism Report we mention in this episode.

What are your pitching tips? Tell us at www.soloprpro.com.

Episode 95: PR is Not War

As we were planning this week’s episode, we were nodding our heads in agreement with Ed Zitron’s take on a thread comparing working in PR to military combat. While working in PR has its stressful moments, it is certainly not the same as going to war. We PR pros are great at telling our clients’ stories. We need to do a better job at telling our story and sharing our value.

What do you think? Share with us at www.soloprpro.com.

Episode 94: Social Media News

Today we’re catching up on all things social media. Clubhouse, currently exclusive to iOS users, is going to soon have competition from Facebook and Instagram. Listen to find out the latest in the world of social media.

What is your favorite social media channel for PR? Share with us at www.soloprpro.com.

Episode 93: Spend to Scale: How Investing in Your Business Can Help You Grow

In today’s episode we talk about spending wisely – our money and our time – to help our businesses grow. This can mean paying for advertising but it can also mean spending money on automation or outsourcing to free up our time to focus on business development.

What is one way you can seek to spend to scale? Let us know at www.soloprpro.com.

Episode 92: How to Get Lucky in Business

Since we just celebrated St. Patrick’s Day, we decided to devote this episode to getting lucky in business. As the saying goes, “You make your own luck.” Solos should always be in business development mode. That could mean keeping a consistent online presence, attending events (online or in-person), joining committees, and any number of ways to position yourself.

What is your favorite way to seek new business? Share with us at www.soloprpro.com.

Episode 91: A Royal Mess

In this episode, we discuss the PRO Act, the federal version of California’s recent AB5 legislation. While there are many positive aspects to this bill, it holds serious implications for those of us working as independent contractors. Even if your solo business runs as a corporation, the ABC Test portion of this legislation could have a negative effect on how you access opportunities and secure work.

Then, we dig in on “the” interview, Oprah’s exclusive with Harry and Meghan. Alongside the jaw-dropping moments were key takeaways for us comms pros.

And yes, we did go live on YouTube for this episode! We’re committed to trying new things and stretching our comfort zones. Watch here.

We want to hear from you – please share your feedback with us at www.soloprpro.com.

 

Episode 90: Women's HERstory

March is Women’s History Month, so in today’s episode we have a conversation ranging from women in PR and the gender pay gap to diversity. Join us as we reflect on the progress we have made and discuss the work that still must be done.

Thoughts? Share with us at www.soloprpro.com.