October 26, 2020

Episode 71: PR is Not a Popularity Contest

“That Fleetwood Mac skater guy video went viral. How can we go viral?”

The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salient points of timing and authenticity. PR pros know that this magic can’t be manufactured.

Public relations, despite what people may think, has never been a popularity contest. Public relations that works is based on sustainable strategies, community building, and investing in your customers.

What do you think? We’d love to hear from you at soloprpro.com.


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