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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Oct 26, 2020
Monday Oct 26, 2020
“That Fleetwood Mac skater guy video went viral. How can we go viral?”
The TikTok video that Nathan Apodaca posted of himself skateboarding to the tune of Fleetwood Mac’s “Dreams” while drinking his Ocean Spray hit the salient points of timing and authenticity. PR pros know that this magic can’t be manufactured.
Public relations, despite what people may think, has never been a popularity contest. Public relations that works is based on sustainable strategies, community building, and investing in your customers.
What do you think? We’d love to hear from you at soloprpro.com.