Let’s circle back and level-set to reach the business-critical ask.
Corporate speak. Why do corporations speak the way they do?
Two recent articles, which we've been discussing in the Solo PR Pro Members' Facebook Group, brought this to mind:
- Molly Young, Vulture.com: Garbage Language Why Do Corporations Speak the Way They Do?
- Olga Khazan, The Atlantic: Corporate Buzzwords Are How Workers Pretend to Be Adults
Why does the business world feel the need to complicate communication to this degree, and how can we, as communications pros, make sure that clarity wins?
We’d love to hear your take on this. Visit us at soloprpro.com.