Solo PR Pro life provides flexibility in our daily routines, but it’s often not until life hits hard that we truly appreciate being our own bosses. In today’s episode our guest is Solo PR Pro member Daria Steigman, founder of Steigman Communications. She shares how she took her show on the road earlier this year as a means of processing and recalibrating following the loss of her parents within a short span of time. We discuss how you can prepare for when crisis hits, how to maximize your productivity while traveling, and why it’s important to have a change of scene now and again.
Daria Steigman is an entrepreneur, business owner, and writer. Daria is also a senior marketing communications and digital strategist who helps organizations communicate effectively with employees, members, customers, the business community, policymakers, and other key stakeholders. She is a leader and team-builder with a 20+-year record of crafting data-driven strategies to support core business goals. Daria’s diverse clients have included Fortune 500 companies, universities, associations, government agencies, and international organizations.
She is a frequent speaker on topics related to both business strategy and marketing communications and digital media. She is also the author of a blog that focuses on the business of running a business, entrepreneurship, marketing communications, social business, social media, strategic thinking, and what she calls Independent Thinking.
She’s been a contributor to Workshifting.com and to Overdrive, the blog of the Entrepreneurs’ Organization. She also created and wrote a monthly business column for IABC’s CW Bulletin. She holds an undergraduate degree from the University of Chicago, and masters’ degrees in industrial and labor relations (MILR) from Cornell University and liberal studies (MALS) from Georgetown University. She wrote a book of poems as part of her MALS thesis.
In her spare time, she loves to hike and run half-marathons. And she’s a huge baseball fan.