That Solo Life: The Solo PR Pro Podcast

Episode 32: Start-up Advice from Solo PR Pros

In this episode of That Solo Life we give an update on how California Assembly Bill 5 (AB 5) is already penalizing solo entrepreneurs, independent workers, and small business owners and what you can do to prepare should similar legislation come your way.

Then we switch gears to share excellent advice from our brain trust of Solo PR Pro “smarties” who have so generously shared advice for anyone considering starting a business in PR, marketing, or any other field. We touch on a few points in this podcast and you can read all of them in this blog on SoloPRPro.com.

We want to hear from you! What advice would you give to someone starting a business? Or, maybe you have a question about an area we didn’t cover? Visit us at soloprpro.com to let us know.

Episode 31: PR Pros Set Your 2020 Goals

2020 is here. What do you want to achieve over the next 12 months? How will you get there? In today’s episode we discuss the importance of setting personal and professional goals and the many methods of achieving those goals.

What are your goals? How do you keep your momentum? We want to know - contact us online to share your thoughts.

One of the ways to achieve your goals is to share them with your friends and peers. When you become a member of Solo PR Pro, you have access to our private Facebook group where we cheer each other on. Visit us at soloprpro.com to learn more about the value of membership.

Episode 30: 2020 PR Career Trends

It’s a new year, the perfect time to look at what’s ahead and that’s just what the USC Annenberg Center for Public Relations has done with their newly-released piece, The Top Public Relations Career Trends of 2020. From the growing importance of data and analytics in PR to the need for PR pros to be creative in their work, learn how you can fine-tune your skillset to make 2020 a great year!

We’d like to thank Mary Barber of The Barber Group for sharing this article in our Solo PR Pro Premium Member Facebook group! Mary is one of the many active members of Solo PR Pro who bring new and useful news to our group. Visit us at soloprpro.com to learn more about the value of membership.

We also want to know what you think about these trends – contact us online to share your thoughts.

Episode 29: Solos at the Holidays - Reflect and Recharge

As we close out the year, no, wait, the DECADE, we take a moment to reflect on the past year, talk about ways Solos celebrate the holidays (Oh yes, here is the link to the BBC’s self-employed holiday party video.), and how to reset and recharge for 2020.

Want more Solo PR Pro? Visit us at soloprpro.com or contact us online to share your thoughts.

 

Episode 28: Year-end Business Tips

Hard to believe, but 2019 will soon come to a close. What does that mean for your business as you strive to end the year strong? From bookkeeping to budget projections, strategy to business development, we discuss ways to both close out the year with clarity and prepare for success in 2020.

What items are on your year-end business checklist? Visit us at soloprpro.com or contact us online to share your thoughts.

Episode 27: The Riches are in the Niches

In today's episode of That Solo Life we're joined by Caitlin Copple Masingill, the founder and president of Full Swing Public Relations, a micro-agency that helps women leaders to shape and share their stories. Today she shares how her business has flourished by targeting a niche that aligns with her talents and her purpose as well as refusing to accept work that does not align with the value of her work. Sounds good, doesn't it? Listen and learn how she does it. 

 

What are your tactics for building a business by targeting the right niches? We'd love to hear from you. Visit us at soloprpro.com or contact us online to share your thoughts.

Episode 26: 'Tis the Season for Client Gifting

The holidays are here and, just like Santa, PR Pros are checking their lists and checking them twice. If you purchase client gifts (and know that it is ok if you don’t), listen to this episode where we discuss our favorite ways to show our clients our appreciation at the holidays and throughout the year. 

What clever and cool item have you sent your clients at the holidays? We want to know! Visit us at soloprpro.com or contact us online to share your thoughts.

Episode 25: Gratitude

As solo business owners, Karen and Michelle are grateful for a landscape and technology that allows for making a living as Michelle puts it, “with Wi-Fi and a dream.” In this episode of That Solo Life, Karen and Michelle focus on this week of the Thanksgiving holiday with a conversation about gratitude.

What are you grateful for this Thanksgiving of 2019? Visit us at soloprpro.com or contact us online to share your thoughts.

Episode 24: Tidings of Sanity and Joy - Planning for the 2019 Holidays

The holidays bring an extra set of pressures, personally and professionally. How can you experience this holiday season with joy? Listen to this episode, where we discuss managing expectations (Isn’t it always about managing expectations?) and creating a mindset where we maintain our productivity in our business and allow room for the joy of the season.

How do you navigate the holiday season as a solo business owner? Visit us at soloprpro.com or contact us online to share your thoughts.

Episode 23: What’s New? November 11, 2019 Edition

In today’s episode, we cover two new updates in the digital marketing world.

Google’s Zero Click Searches

This Forbes article, Why You Can’t Neglect Your Google Presence Anymore, talks about how so many of us never leave the Search Engine Results Page: “In the first quarter of 2019, nearly 49% of all U.S. Google searches ended without a click. And, over 60% of mobile searches are zero-click searches. People are finding what they need right there on the Search Engine Results Page ( SERP).”

This presents two challenges: make sure your Google presence is built out, so the engaging information is included on the SERP and that you give more consideration to your brand story and long-form content, making it worth the click-through.

Google BERT Algorithm

Google calls this their most important update in five years. What does it mean for us as PR pros and marketers? Content is joined by context as the reigning factors in search results rankings. The context aspect is a nod to an increase in voice search and the use of AI.

“The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing. It helps a machine to understand what words in a sentence mean, but with all the nuances of context.”

As writers and communicators, we are heartened that good writing and clear communication still matters most in our online efforts.

What Do You Think?

We want to hear from you! Visit us at soloprpro.com or contact us online to share your thoughts on these new developments.