That Solo Life: The Solo PR Pro Podcast

How To Keep Your Head When Everyone Is Losing Theirs

That Solo Life  Episode 259:  How To Keep Your Head When Everyone Is Losing Theirs

In this Episode

Today’s episode of "That Solo Life," features an honest discussion about the challenges of the modern workforce and how Solo PR Pros can successfully navigate the toxicity and stress that has become all too prevalent.

Corporate employees are faced with overwhelming demands and pressures -from mandatory office returns to being burdened with more work and fewer people - the landscape is filled with challenges that impact not only employees but also independent consultants that serve these organizations.

Karen and Michelle emphasize the importance of self-care and setting boundaries in the face of workplace toxicity. They address the need to prioritize mental well-being, streamline work schedules, and find activities that bring joy and renewal. By focusing on doing good work and avoiding getting entangled in office politics, we can maintain a healthier balance and preserve our energy.

Throughout the episode, the hosts share personal experiences and insights on how to handle difficult situations with clients and colleagues. They stress the significance of recognizing what we can control and letting go of what we cannot, especially when faced with internal power struggles and conflicts.

Listeners are encouraged to prioritize their well-being, stay positive, and remain focused on their work amidst external stressors. 

Please join us for more discussions on "That Solo Life" and remember to share your stories and feedback with us at soloprpro.com. Thank you for tuning in, and until next time, take care and stay resilient in the face of life's challenges.

Episode Highlights

• Navigating Work Challenges : 00:00:52-00:01:24
• Challenges of Detachment : 00:01:39-00:01:49
• Strategies for Self-Care : 00:04:25-00:05:18
• Importance of Boundaries : 00:05:18-00:05:29
• Finding Joy and Renewal : 00:06:03-00:07:49
• Maintaining Focus on Good Work : 00:08:02-00:09:44
• Dealing with Toxicity : 00:10:05-00:10:36
• Setting Boundaries and Prioritizing Self : 00:11:05-00:11:16
• Maintaining Positive Attitude : 00:13:37-00:13:48

Enjoyed the episode? 

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Disconnect, Divisions and the Urgent Need for Diligence in Commmunication

That Solo Life  Episode 258:  Disconnect, Divisions and the Urgent Need for Diligence in Communication

In this Episode

In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim, APR tackle the profound impact of words in communication, particularly for PR and marketing professionals. 

The conversation turns to the ethical considerations of communication, with both hosts highlighting the power and responsibility that come with crafting messages. They stress the significance of using words to inspire positive actions and foster connections, especially in a time marked by detachment and distrust in institutions. Karen and Michelle acknowledge the complexities faced by communicators in navigating a landscape where extremism and polarization are prevalent.

As the discussion unfolds, Michelle and Karen underscore the role of communicators in promoting inclusivity and equity through their messaging. They challenge the misconception that inclusive communication is a form of coddling, emphasizing that it requires skill and empathy to reach diverse audiences effectively. Despite the challenges posed by social media algorithms and societal divisions, the hosts express optimism about the transformative potential of ethical communication practices.

In a call to action, the hosts encourage listeners to prioritize self-care and seek joy outside of their professional roles to maintain mental well-being. They emphasize the importance of community support among communicators and invite listeners to share their experiences and insights. The episode concludes with a reminder to share the podcast with fellow professionals and engage with the hosts on social media platforms.

Listeners are left with a renewed sense of purpose and a deeper appreciation for the impact of words in shaping narratives, fostering connections, and driving positive change in the world of communication. "That Solo Life" continues to serve as a platform for meaningful discussions and insights for PR pros and marketers navigating the evolving landscape of communication.

Episode Timeline:

• 00:03:24 - The Power of Words and Ethical Communication
• 00:06:06 - Impact of Detachment and Extremism on Communication
• 00:10:54 - Challenges in Communication Amidst Social Isolation
• 00:12:16 - Optimism and Commitment to Ethical Communication
• 00:14:24 - Recognizing the Importance and Responsibility of Communication
• 00:15:19 - Encouragement for Self-Care and Community Support

Episode Resources:

• Fortune Article: ​​Welcome to ‘The Great Detachment’: Workers are checked out—and so are their bosses
• Heat’s Impact on the Brain: 
  • How Heat Affects the Brain (NY Times)
  • How heat affects the mind (American Psychological Association

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

How PR Pros Can Stand Strong in Uncertain Times

That Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times

In this Episode

The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the challenges extend to ensuring that they sustain their livelihood while serving others. In today’s episode Karen Swim, APR and Michelle Kane, discuss the importance of protecting yourself and your business during times of instability.

Instability seems to be the new normal. The economy, political landscape, and climate are just a few of the many things that currently have us feeling like we are doing life on a wobble board. 

As PR professionals, we recognize the need to be proactive in safeguarding our businesses. Michelle and Karen emphasize the importance of future-proofing our skills and staying ahead of industry trends. Adapting to changing client needs and exploring new service offerings are key strategies to weathering uncertain times.

The conversation delves into the evolving landscape of journalism and media relations, highlighting the challenges faced by professionals in these fields. The discussion turns to the impact of sensationalism and the decline of ethical journalism on public trust and the industry as a whole.

Despite the challenges, listeners are encouraged to stay engaged and seek opportunities for growth and innovation. By staying informed, adapting to change, and focusing on serving our audiences, we can navigate through the current malaise in the PR world.

Episode Timeline:

00:00:18 - Introduction to the Podcast
00:01:05 - Acknowledging Instability in the World
00:03:49 - Importance of Proactivity in Business
00:05:10 - Importance of Upskilling and Future-Proofing
00:07:07 - Paying Attention to Industry Trends
00:08:26 - Embracing Change and Career Shifts

00:10:55 - Concerns about Journalism Integrity
00:12:15 - Impact of Decline in Creative Arts
00:13:07 - Encouragement to Share and Connect

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

PR Challenges: Post-Pandemic - Events, Energy Levels, and Customer Service

That Solo Life, Episode 256: PR ChallengesPost-Pandemic : Events, Energy Levels and Customer Service 

In this Episode

 

In this episode, Karen Swim and Michelle Kane, discuss the various challenges and changes that the post-pandemic era has brought to the PR industry.

The pandemic had a significant impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event strategies.

Karen and Michelle also touch upon the shift in energy levels post-pandemic, noting how many individuals feel more fatigued and less productive despite technological advancements. The conversation evolves into a reflection on the demise of hustle culture and the newfound emphasis on work-life balance.

The hosts also address the decline in customer service standards, both in the PR industry and beyond, highlighting instances where businesses have failed to prioritize customer satisfaction and individualized service.

In a quick round-up of current news, Michelle and Karen discuss the University of Texas at Austin's decision to lay off its communications and marketing team, as well as upcoming regulatory changes. 

Episode Timeline:

• 00:02:24 - Challenges of Holding Events Post-Pandemic
• 00:04:39 - Impact of Pandemic on Energy Levels
• 00:06:57 - Shift in Work-Life Balance Post-Pandemic
• 00:09:18 - Reflections on Post-Pandemic Hustle Culture
• 00:11:05 - Decline in Customer Service Post-Pandemic
• 00:12:47 - Gen Z Job Seekers and Unusual Interview Practices
• 00:14:48 - Beneficial Owner Filing Requirement
• 00:16:18 - Layoffs at University of Texas at Austin
• 00:19:24 - Importance of PR Teams in Crisis Management

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

 

The Powerful Reasons PR Pros Must Vet Everything

That Solo Life, Episode 255:  The Powerful Reasons PR Pros Must Vet Everything

 

In this Episode

In episode 255 of “That Solo Life,” Karen Swim and  Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more.

The hosts discussed how the recent news of Justin Timberlake's DWI arrest highlighted how one misstep can bring up a person's entire history of mistakes. The incident serves as a reminder of the significance of vigorously researching individuals or organizations before committing to work with them or to work with your clients.

Karen and Michelle emphasize the need for due diligence in researching the history and reputation of any person or organization before entering into a relationship. This also applies to any information that you might share from a third party such as quotes or data studies. PR Pros must be fully informed to protect their consultantices. and clients.

Throughout the episode, the hosts stress the value of preparation and being proactive in anticipating any potential issues that may arise from working with certain clients or partners. Karen and Michelle share personal experiences of discovering problematic histories of individuals they previously supported and the importance of learning from those instances.

Additionally, the hosts discuss the benefits of seeking insights from PR colleagues or industry peers when vetting prospects, as they can provide valuable information and warnings based on their experiences. 

Episode Timeline:

• 00:00:00 - Introduction and Weather Chit-Chat
• 00:01:26 - Importance of Vetting Prospects
• 00:02:03 - Learning from Justin Timberlake 's DWI Incident
• 00:03:21 - Being Prepared for Potential Fallout
• 00:04:39 - Second Chances and Being Informed
• 00:06:11 - Impact of Unprepared Responses in Media
• 00:07:20 - Reflecting on Past Mistakes in Sharing Information
• 00:08:18 - Seeking References and Insights from PR Colleagues
• 00:09:46 - Evaluating Opportunities and Self-Reflection
• 00:11:17 - Role of PR in Guarding Against Risk
• 00:11:43 - Wrapping Up and Summer Plans

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

The Work of Diversity, A Conversation with Anetra Henry

That Solo Life, Episode 254:  The Work of Diversity - A Conversation with Anetra Henry

 

In this Episode

 

Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” Anetra is a passionate storyteller and strategic messaging guru, known for her expertise in research and advocacy for diversity and inclusion.

The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in organizations. Anetra shared the spark that led to the research, highlighting the importance of understanding how these executives work together, especially during times of crisis.

Anetra discussed the obstacles faced during the study, including challenges in recruiting CDOs due to external factors like legislation targeting diversity initiatives. She emphasized the need for empathy and understanding in conducting the interviews, as participants shared personal stories and fears about the future of their work.

The conversation also touched on key takeaways from the study, such as the importance of clear communication between CCOs and CDOs, the impact of diversity fatigue, and the need for organizations to define and prioritize diversity, equity, and inclusion initiatives.

Anetra shared her personal reflections on conducting the study, highlighting the emotional impact of hearing participants' stories and fears. She emphasized the importance of empathy and the need for continued efforts in diversity and inclusion work.

Looking ahead, Anetra expressed hope for the future of CDOs, emphasizing the importance of continued progress and rebranding of diversity initiatives. She discussed potential future studies and the need for ongoing support and advocacy for diversity and inclusion in organizations.

This episode provided valuable insights into the complex relationship between CCOs and CDOs, highlighting the challenges and opportunities in advancing diversity and inclusion efforts within organizations. 

About Anetra Henry

Anetra Henry is not your typical public relations and marketing professional. She's a passionate storyteller and strategic messaging guru. As the Senior Director of Strategic Initiatives at the Institute for Public Relations (IPR), she continues to make waves with her expertise and contributions to research.

Anetra's influence extends beyond her role at IPR. She's a sought-after speaker at industry conferences and events, where she shares her insights and expertise. Through her published articles, thought leadership pieces, and active participation in industry forums, she consistently contributes to the advancement of the field. Her dedication to excellence doesn't stop at the office door. She's a tireless advocate for diversity and inclusion, working hard to create opportunities for underrepresented voices and championing initiatives that foster inclusivity.

Episode Timeline

• Introduction of Anetra Henry : 00:00:14
• Spark for the Collaborators for Change Study : 00:02:21
• Obstacles Faced in Conducting the Study : 00:04:21
• Key Takeaways from the Study : 00:09:35
• Insights into What 's Working and Recommendations for Improvement: 00:15:10
• Personal Impact of Conducting the Research : 00:28:28
• Future of Chief Diversity Officers : 00:34:30
• Possibility of Longitudinal Study : 00:41:06
• Closing Remarks and Thank You : 00:43:19

Resources:

• Download: Collaborators for Change Study
• The Costly Business of Discrimination

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

Say Thanks to Anetra Henry!

If you liked this episode with Anetra Henry, please say thanks on LinkedIn or Instagram.

Listen to the episode on our website, Apple Podcasts, Spotify, Amazon Music, or on your favorite podcast platform. You can also watch the interview on YouTube here.

The PR Measurement Strategy You Need to Grow

That Solo Life, Episode 253:  The PR Measurement Strategy You Need to Grow

 

In this Episode

In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and Michelle talk about the importance of tracking tactics and metrics within your own Solo PR Pro business.

Karen emphasizes the tendency of PR professionals to prioritize client success over their own business metrics. She stresses the importance of tracking financial metrics to identify the most profitable clients and types of work. The discussion shifts to the need for measuring time spent on tasks to determine efficiency and profitability accurately.

The hosts discuss the pitfalls of focusing on the wrong metrics, referencing a study on B2B marketers who invested in the wrong areas due to misaligned measurements. They stress the importance of creating a sense of community and fostering word-of-mouth referrals for business growth. Michelle and Karen underscore the need for PR professionals to measure their efforts in writing, pitching, and media relations to enhance skill sets and improve success rates.

The episode concludes with a call to action for listeners to incorporate regular measurement practices into their solo PR businesses. 

Episode Timeline:

• 00:01:10 - Importance of Measuring Tactics in Business
• 00:02:51 - Tracking Financial Metrics and Time Allocation
• 00:04:30 - Importance of Measuring for Mastery
• 00:05:26 - Focusing on the Right Metrics for Growth
• 00:07:27 - Creating Community and Word of Mouth
• 00:08:26 - Importance of Regular Measurement Practices
• 00:09:03 - Improving Success Rate and Time Management
• 00:10:36 - Pledging to Incorporate Measurement Practices
• 00:11:19 - Encouragement for Listener Engagement

Resources:

• RescueTime: The Most Productive Part of the Day
• Sword and the Script: Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

Looking for more insights and support for your solo PR biz?  Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.

Happy Everything, What We Get Wrong About Holiday Messaging

That Solo Life, Episode 252: Happy Everything, What We Get Wrong About Holiday Messaging

In this Episode

In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using "happy" in front of every holiday, including somber ones like Memorial Day.

The hosts discuss the need for more conscientious messaging, honoring the historical context of holidays. Karen and Michelle reflect on the role of PR professionals in preserving the spirit of important holidays and their role in protecting the essence of celebrations beyond commercialization. They reflect on how holidays like St. Patrick's Day and Cinco de Mayo have been reduced to mere drinking festivities, losing sight of their cultural significance.

This episode serves as a poignant reminder to PR professionals and marketers to approach holiday messaging with sensitivity, respect, and a deeper understanding of the historical and cultural significance behind each celebration. Through their insightful discussion, Michelle and Karen underscore the importance of upholding traditions and honoring the true meaning of holidays in our communications.

Episode Timeline:

00:00:00 - Introduction and Discussion on Memorial Day Messaging
00:05:30 - Importance of Honoring Fallen Soldiers
00:08:06 - Examples of Proper Memorial Day Messaging
00:09:20 - Call to Action for PR Professionals to Protect Holiday Celebrations
00:10:45 - Discussion on St. Patrick's Day and Cinco de Mayo Traditions
00:11:18 - Reminder for Considerate Fourth of July Celebrations

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

Looking for more insights and support for your solo PR biz?  Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.

Finding Balance And Minimizing Burnout In A Chaotic World

That Solo Life, Episode 251: Finding Balance And Minimizing Burnout In A Chaotic World

In this Episode

In this episode of "That Solo Life," co-hosts  Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges. This Mental Health Awareness Month episode kicks off with a discussion about the impact of external factors such as the pandemic, economic instability, and political tensions on individuals' energy levels and overall well-being.

Karen and Michelle reflect on the collective exhaustion felt by many in 2024, highlighting the ongoing effects of the pandemic and the relentless stream of stressors that continue to weigh on people. They emphasize the importance of recognizing and addressing burnout, citing articles that discuss how work environments can contribute to physical and mental health issues.

The conversation shifts to the changing landscape of work post-pandemic, with Karen and Michelle acknowledging the need for individuals to reassess their priorities and boundaries. They explore the challenges of returning to office work, the impact of technological advancements, and the importance of self-care practices in maintaining resilience.

Throughout the episode, Karen and Michelle offer practical tips for managing stress and prioritizing well-being. They emphasize the significance of self-care routines, healthy eating habits, and coping mechanisms such as deep breathing and mindfulness. The hosts encourage listeners to set boundaries, prioritize their mental and physical health, and recognize the value of saying no to commitments that do not align with their well-being.

As the episode concludes, Karen and Michelle underscore the importance of self-awareness and self-compassion in navigating the complexities of modern life. They challenge listeners to prioritize their own needs and to approach each day with a sense of balance and grace. The hosts invite feedback from the audience and share resources available on the Solo PR Pro website to support listeners in building their businesses and maintaining personal well-being.

Tune in to "That Solo Life" for insightful discussions, practical tips, and inspiring conversations on navigating the challenges of solo entrepreneurship and finding balance in a fast-paced world.

Episode Highlights:

 00:01:19 - Global Fatigue and Burnout
00:04:01 - Shift in Work Dynamics
00:05:27 - Uncertainty and Event Attendance
00:09:48 - Frustrations with Corporate Expectations
00:10:09 - Self-Care and Well-being Practices
00:12:02 - Managing Energy and Reactions
00:13:09 - Embracing Grace and Understanding Sensitivities
00:16:05 - Setting Boundaries and Prioritizing Self-Care
00:17:05 - Finding Balance and Self-Awareness
00:18:09 - Encouragement to Prioritize Self-Care and Share the Podcast

Resources:

• National Institute of Mental Health - Support and Resources
• 988 Suicide & Crisis Lifeline - Online Chat
• Job burnout: How to spot it and take action
• Work Burnout: How It Affects Your Mental Health

Enjoyed the episode? 

Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

Looking for more insights and support for your solo PR biz?  Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.

Why PR Pros Need to Level Up Their Personal Brand

Welcome to another episode of That Solo Life, where we dive into the world of PR and marketing for independent professionals. In this episode, we discuss the power of personal branding in the PR industry.

Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus on promoting ourselves, not just our clients.

Karen and Michelle delve into the importance of personal branding and how it can impact our businesses. While some may feel uncomfortable with self-promotion, they emphasize the need to market your skills and expertise in order to attract clients and stand out in a competitive industry.

The discussion offers  practical tips for building a personal brand, from updating headshots to engaging on platforms like LinkedIn. We stress the value of sharing our knowledge and experiences, whether through writing articles, speaking engagements, or social media posts.