That Solo Life: The Solo PR Pro Podcast

A Conversation with OnePitch Co-Founder Jered Martin - Episode 115

We PR pros are always working to craft the perfect pitch. Clients want great placement, journalists are busy. If only there was a way to help us refine our pitches – or as Karen likes to say, do a “sanity check” to make sure it’s as focused and well-placed as possible. And wouldn’t it be great to have a tool that matches our pitch with journalists who are a great fit?

We’re happy to share that this exists in OnePitch, a tool with a mission is to change the way publicists and journalists connect - meaningfully and relevantly with one another.

Today we get to have a conversation with Jered Martin, he’s the co-founder and chief operations officer of OnePitch and he shares how this “Match.com for PR pros” can help us.

Learn more about OnePitch at onepitch.co/ and download their State of Pitching report here. And make sure to keep up with them via their podcast, Coffee with a Journalist.

Have you used OnePitch? Share your experience with us at www.soloprpro.com.

 

Business Burnout - Episode 114

“I’m always behind.” “I’m exhausted.” “Will I ever catch up?” If this sounds like you right now, you’re not alone. Summer, which usually moves at a slower pace, has been anything but a time to relax. Not to mention that we are still grappling with COVID on many levels.

Thankfully, this era has also brought new transparency to conversations about mental health, including avoiding burnout as well as taking depression seriously and without shame. You’re no good to anyone – family, loved ones, work – if you are completely drained or facing a medical issue like depression. It’s important – essential – to check in with yourself. Seek help and take some time to process, recharge, and rediscover what lights you up and brings joy to your days.

Start with this CBS This Morning interview where Laurie Santos, a Professor of Psychology at Yale University and host of “The Happiness Lab” podcast, talks about the importance of having fun.

How do you keep burnout at bay? Share with us at www.soloprpro.com.

 

 

Episode 113: Time-saving Tips

“Work smarter, not harder” is one of our many mottos at Solo PR Pro. Part of that equation is to make the most of our time. In this episode, we talk about our favorite time-saving tips.

What are your go-to time-saving tips? Tell us at www.soloprpro.com.

 

Episode 112: Soloing Together

There’s power in numbers, even to those of us with solo PR and marketing practices. Finding ways to partner with other solos is a terrific way to grow your business. In this episode, we talk about the benefits of working this way and how to start making it happen.

Have you partnered with fellow solos on client work? Share your experience with us at www.soloprpro.com.

 

Episode 111: Steak, Sizzle, and Service

What makes your customer service sizzle? In today’s episode we discuss how you can bring even more value to client engagements with great customer service.

How do you make sure your clients feel completely covered? Tell us at www.soloprpro.com.

 

 

Episode 110: The Survey Says...

We know the value of checking in with fellow practitioners about trends and developments in the PR and marketing field. This is especially true for solos. So, this week we are diving into the 2021 annual JOTW Strategic Communications Survey. Created by Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media, the survey compiles responses from 300 communicators, with commentary on the results from a panel of professionals, including our own Karen Swim.

How do these trends line up with your experience this past year? Share with us at www.soloprpro.com.

Episode 109: Good Clients. Bad Behavior.

In today’s episode we talk about those client relationships that maybe aren’t going so well. Whether the client is new to you or new to the notion of working with a solo or micro agency, the relationship can usually be improved with setting expectations and clear communication.

Have you had this experience with clients? Share with us at www.soloprpro.com.

 

 

Episode 108: Mind(set) Over Matter

As solos, we spend a lot of time with the thoughts in our heads. It’s important to make sure what we’re thinking about, and how we are thinking, is productive, positive, and sustaining. It’s a key component to our success. No one knows that better than our guest today, Tracey Piechocki.

Tracey Piechocki is the marketing strategist and second-generation owner of Illustrated Designs, a certified woman-owned small business. With over 25 years of experience in design, marketing, events, and strategy, she and her team of graphic designers, content writers, fabricators, and marketing & event specialists serve a wide range of clients. None of which would be possible – especially as we’ve been navigating a pandemic – without a healthy mindset. Tracey recently gave a talk on the topic as part of a recent program on Resilience (which you can view here). We're excited for her to share her wisdom and insight as a business owner and communications pro.

Are you aware of your mindset? How do you maintain clarity and purpose in your work? Tell us at www.soloprpro.com.

Episode 107: Free Yourself from the Grind

Since this episode hits around Independence Day here in the U.S., we wanted to remind you of the freedom you have as a solo. Working as a solo gives you the opportunity to do the work you love and create the life that is right for you. To truly enjoy this freedom means we need to take the time to set up some structure and systems.

How do you create freedom in your business? Tell us at www.soloprpro.com.

Episode 106: The Lies They Tell and Other Current PR Topics

We’re here with the latest in PR hot topics. From a certain company deciding it’s ok to invent a fake spokesperson to athletes looking out for their mental health and deciding to say “no” to press conferences, we talk about what it all means for our industry and us as solo practitioners.

Give it a listen and tell us what you think at www.soloprpro.com.