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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Jan 17, 2022
Monday Jan 17, 2022
We are kicking off 2022 by going back to basics. In today's episode Karen and Michelle chat about contracts. What kind of agreement do you need? Are there any red flags? What should you – what can you - negotiate?
How do you handle your contracts? Tell us at www.soloprpro.com.
Monday Jan 10, 2022
Monday Jan 10, 2022
Following the rules is great, but sometimes we treat someone else's opinions as a rule. Questioning long accepted practices is not only acceptable but healthy. Join Michelle and Karen as they discuss how to up your game by breaking a few "rules."
What’s the rule you’d most like to break? Share with us at www.soloprpro.com.
Monday Jan 03, 2022
Monday Jan 03, 2022
PR pros have a passion for communication, and we have big hearts. That’s why we need to be mindful of our time and energy when deciding to take on a pro bono project, not to mention the temptation of clients who promise they’ll have the budget for us one day but could we just this once… Karen and Michelle talk all about it in today’s episode.
How do you decide when to take on a pro bono project? Tell us at www.soloprpro.com.
Monday Dec 27, 2021
Monday Dec 27, 2021
It’s the most wonderful time of the year, the time when the influx of emails slows and the business world slows down just a little bit. Karen and Michelle are taking this opportunity to talk about their favorite holiday things (sorry, no one is getting a car – we’re not Oprah).
What are your favorites of the holiday season? Share with us at www.soloprpro.com
Monday Dec 20, 2021
Monday Dec 20, 2021
Gaining media placements is never a sure thing, especially in the current landscape. In today’s episode, Karen and Michelle talk about the best ways to set client expectations and why it’s important to keep our clients updated along the way.
How do you set client expectations? Share with us at www.soloprpro.com.
Monday Dec 13, 2021
Monday Dec 13, 2021
As 2021 comes to a close, Karen and Michelle chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022.
Take a deeper dive into GWI’s Annual Consumer Trends report.
What key trends will you focus on in 2022? Tell us at www.soloprpro.com.
Monday Dec 06, 2021
Monday Dec 06, 2021
It’s the most wonderful time of the year. The time when we finish the year strong and take some time to recharge and enter 2022 ready to go. Today’s conversation with Natalee Champlin will help you do just that! Through a holistic approach to brand positioning, strategy, and workplace culture, she has supported hundreds of clients in starting and growing profitable organizations and has led them to six-figure results. And today she’s here to share with us the four steps we can take to be unstoppable in 2022 in work and life.
You can reach Natalee via text (no, really!) at 415-862-7472 and learn more about her at https://www.nataleechamplin.com/.
Share with us how you’ve been inspired by this episode at www.soloprpro.com.
Monday Nov 29, 2021
Monday Nov 29, 2021
We’ve just celebrated the Thanksgiving holiday here in the U.S. Among the things we are thankful for as solos are the clients and colleagues we get to work with and the flexibility that comes with working for ourselves. As you pursue new business now and into 2022, use this as a guide to be thankful, always.
Think through the scope of work.
Honesty – be honest with yourself and the kind of work you want to do
Ask questions. What is the client culture like? How will the work take place?
Never compromise on your beliefs, the way you like to work, your price, etc.
Know your value
We are thankful for you, our listeners. We’d love to hear your feedback. Tell us what you would like us to cover on That Solo Life at www.soloprpro.com.
Monday Nov 22, 2021
Monday Nov 22, 2021
Have you ever had a potential client ask you to consider alternative payment arrangements such as bartering, stock options, or future pay? Today we discuss whether you should ever consider them or if cash is king.
You can also watch the YouTube broadcast of this episode here: https://youtu.be/6Cn9ld1_9eE
What do you think? Have you ever accepted equity in the client’s company as payment? Did that work out to your advantage? Share with us at www.soloprpro.com.
Monday Nov 15, 2021
Monday Nov 15, 2021
In today's episode, Michelle and Karen are joined by Vernon Brown, a leading happiness and success coach. Tune in to hear his strategies on finding your happy place and making it home. Learn more about Vernon at www.whatsyourhappi.com
We were so inspired by our conversation with Vernon. What’s your main takeaway? Tell us at www.soloprpro.com.