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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Mar 28, 2022
Monday Mar 28, 2022
Public relations professionals often say that they must know everything to do their jobs. In this episode of That Solo Life, we challenge that assumption and discuss how to streamline your information diet so that you can have a healthier life and business.
How do you monitor your media diet? Share with us at www.soloprpro.com.
Monday Mar 21, 2022
Monday Mar 21, 2022
Marketing Research is an important tool for public relations professionals. In today’s episode, Annie Singer, founder of Reciple chats with Karen and Michelle about a few fundamentals of marketing research that anyone can (and should!) use. We discuss common mistakes, how to do research even with small budgets and traps to avoid.
Connect with Annie via LinkedIn
How do you carry out your marketing research? Tell us at www.soloprpro.com.
Monday Mar 14, 2022
Monday Mar 14, 2022
The 2020s have been the era of change, and Solo PR Pros might be a little dizzy from all of the pivoting. Just when we were ready to exhale, we entered a period of economic uncertainty. Today, Karen and Michelle welcome special guest, Chip Griffin of Small Agency Growth Alliance.
We’d love to hear your experience. Share with us at www.soloprpro.com.
Monday Mar 07, 2022
Monday Mar 07, 2022
Happy Women's History Month! On today's episode, Karen and Michelle discuss women in business and how we can continue to blaze new trails.
How are you marking Women’s History Month? Share with us at www.soloprpro.com.
Monday Feb 28, 2022
Monday Feb 28, 2022
On today's episode, Michelle and Karen talk about content and where it fits in today's PR toolbox.
Are you creating content to complement your media relations? Tell us about it at www.soloprpro.com.
Monday Feb 21, 2022
Monday Feb 21, 2022
In today's discussion Karen and Michelle discuss how PR Pros can lead discussions with clients about the value of having diversity in organizations.
Here is the link to the article referenced in today’s episode.
Are you helping your clients work through their diversity goals? Share with us at www.soloprpro.com.
Monday Feb 14, 2022
Monday Feb 14, 2022
Love is in the air but for Solo PR Pros, loving your business and work is a 12-month pursuit. Like any relationship, Solo PR Pros must nurture their business relationship and learn how to keep things fresh and exciting.
Here is that quote on boundaries that Michelle shared. Keep it near as you balance life and work.
“Boundaries aren't just about telling other people what to do but are also about holding yourself accountable for creating your life.” Nedra Glover Tawwab
How do you keep the love alive in your work? Tell us at www.soloprpro.com.
Monday Feb 07, 2022
Monday Feb 07, 2022
Public Relations pros have a crucial role in helping organizations communicate about diversity, equity, and inclusion. In this episode, we examine challenges and solutions to improve your communication efforts around DEI.
As promised, here are links to broaden your efforts in DEI:
Are you leading DEI efforts with your clients or organization? Share with us at www.soloprpro.com.
Monday Jan 31, 2022
Monday Jan 31, 2022
Writing is a big part of public relations and doing it well can set you apart. Today we discuss how to flex that muscle and keep your writing skills sharp.
How do you make sure your writing stays on point? Tell us at www.soloprpro.com.
Monday Jan 24, 2022
Monday Jan 24, 2022
Make this the year that you take control of your time and stop being controlled by an overflowing calendar, and a far too long to-do list. Join us as we discuss how to reclaim your life by managing your time. We chat about tips and strategies that will help you to boss up and OWN your time.
What is your favorite way to manage your time? Share with us at www.soloprpro.com.