That Solo Life: The Solo PR Pro Podcast

Are We There Yet? Episode 119

Even though we’ve made a lot of progress with vaccines and treatments, the COVID-19 pandemic continues to affect our lives in many ways. We’re faced with breakthrough cases, supply chain issues, and general crisis fatigue. Let’s talk about how we take care of ourselves and continue to move forward in a positive way.

How are you doing? Share your story with us at www.soloprpro.com.

Independent Work Study - Episode 118

Every year we look forward to the MBO Partners State of Independence Report. This year is no different, especially considering the impact of the COVID-19 pandemic on the way we work. Read the preview of the 2021 report here. The full report will be released later in the fall.

What is your big takeaway from this past year? Tell us at www.soloprpro.com.

The Value of Mentorship - Episode 117

Mentorship. No matter where you are in your career, or in life, there is great value in both mentoring someone and seeking a mentor. Mentoring helps us learn about ourselves, each other, and helps everyone involved bring the most value to their everyday lives.

What is your mentorship experience? Share with us at www.soloprpro.com.

Is That Prospect a Good Fit? Episode 116

New business is great! New business that isn’t properly vetted? Sometimes not so great. In today’s episode we talk about taking the time to get to know a potential client, their goals, work styles, expectations, before diving in and sealing the deal. Is it like dating? Yes, sort of!

How do you vet your potential clients? Tell us at www.soloprpro.com.

A Conversation with OnePitch Co-Founder Jered Martin - Episode 115

We PR pros are always working to craft the perfect pitch. Clients want great placement, journalists are busy. If only there was a way to help us refine our pitches – or as Karen likes to say, do a “sanity check” to make sure it’s as focused and well-placed as possible. And wouldn’t it be great to have a tool that matches our pitch with journalists who are a great fit?

We’re happy to share that this exists in OnePitch, a tool with a mission is to change the way publicists and journalists connect - meaningfully and relevantly with one another.

Today we get to have a conversation with Jered Martin, he’s the co-founder and chief operations officer of OnePitch and he shares how this “Match.com for PR pros” can help us.

Learn more about OnePitch at onepitch.co/ and download their State of Pitching report here. And make sure to keep up with them via their podcast, Coffee with a Journalist.

Have you used OnePitch? Share your experience with us at www.soloprpro.com.

 

Business Burnout - Episode 114

“I’m always behind.” “I’m exhausted.” “Will I ever catch up?” If this sounds like you right now, you’re not alone. Summer, which usually moves at a slower pace, has been anything but a time to relax. Not to mention that we are still grappling with COVID on many levels.

Thankfully, this era has also brought new transparency to conversations about mental health, including avoiding burnout as well as taking depression seriously and without shame. You’re no good to anyone – family, loved ones, work – if you are completely drained or facing a medical issue like depression. It’s important – essential – to check in with yourself. Seek help and take some time to process, recharge, and rediscover what lights you up and brings joy to your days.

Start with this CBS This Morning interview where Laurie Santos, a Professor of Psychology at Yale University and host of “The Happiness Lab” podcast, talks about the importance of having fun.

How do you keep burnout at bay? Share with us at www.soloprpro.com.

 

 

Episode 113: Time-saving Tips

“Work smarter, not harder” is one of our many mottos at Solo PR Pro. Part of that equation is to make the most of our time. In this episode, we talk about our favorite time-saving tips.

What are your go-to time-saving tips? Tell us at www.soloprpro.com.

 

Episode 112: Soloing Together

There’s power in numbers, even to those of us with solo PR and marketing practices. Finding ways to partner with other solos is a terrific way to grow your business. In this episode, we talk about the benefits of working this way and how to start making it happen.

Have you partnered with fellow solos on client work? Share your experience with us at www.soloprpro.com.

 

Episode 111: Steak, Sizzle, and Service

What makes your customer service sizzle? In today’s episode we discuss how you can bring even more value to client engagements with great customer service.

How do you make sure your clients feel completely covered? Tell us at www.soloprpro.com.

 

 

Episode 110: The Survey Says...

We know the value of checking in with fellow practitioners about trends and developments in the PR and marketing field. This is especially true for solos. So, this week we are diving into the 2021 annual JOTW Strategic Communications Survey. Created by Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media, the survey compiles responses from 300 communicators, with commentary on the results from a panel of professionals, including our own Karen Swim.

How do these trends line up with your experience this past year? Share with us at www.soloprpro.com.