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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Feb 07, 2022
Monday Feb 07, 2022
Public Relations pros have a crucial role in helping organizations communicate about diversity, equity, and inclusion. In this episode, we examine challenges and solutions to improve your communication efforts around DEI.
As promised, here are links to broaden your efforts in DEI:
Are you leading DEI efforts with your clients or organization? Share with us at www.soloprpro.com.
Monday Jan 31, 2022
Monday Jan 31, 2022
Writing is a big part of public relations and doing it well can set you apart. Today we discuss how to flex that muscle and keep your writing skills sharp.
How do you make sure your writing stays on point? Tell us at www.soloprpro.com.
Monday Jan 24, 2022
Monday Jan 24, 2022
Make this the year that you take control of your time and stop being controlled by an overflowing calendar, and a far too long to-do list. Join us as we discuss how to reclaim your life by managing your time. We chat about tips and strategies that will help you to boss up and OWN your time.
What is your favorite way to manage your time? Share with us at www.soloprpro.com.
Monday Jan 17, 2022
Monday Jan 17, 2022
We are kicking off 2022 by going back to basics. In today's episode Karen and Michelle chat about contracts. What kind of agreement do you need? Are there any red flags? What should you – what can you - negotiate?
How do you handle your contracts? Tell us at www.soloprpro.com.
Monday Jan 10, 2022
Monday Jan 10, 2022
Following the rules is great, but sometimes we treat someone else's opinions as a rule. Questioning long accepted practices is not only acceptable but healthy. Join Michelle and Karen as they discuss how to up your game by breaking a few "rules."
What’s the rule you’d most like to break? Share with us at www.soloprpro.com.
Monday Jan 03, 2022
Monday Jan 03, 2022
PR pros have a passion for communication, and we have big hearts. That’s why we need to be mindful of our time and energy when deciding to take on a pro bono project, not to mention the temptation of clients who promise they’ll have the budget for us one day but could we just this once… Karen and Michelle talk all about it in today’s episode.
How do you decide when to take on a pro bono project? Tell us at www.soloprpro.com.
Monday Dec 27, 2021
Monday Dec 27, 2021
It’s the most wonderful time of the year, the time when the influx of emails slows and the business world slows down just a little bit. Karen and Michelle are taking this opportunity to talk about their favorite holiday things (sorry, no one is getting a car – we’re not Oprah).
What are your favorites of the holiday season? Share with us at www.soloprpro.com
Monday Dec 20, 2021
Monday Dec 20, 2021
Gaining media placements is never a sure thing, especially in the current landscape. In today’s episode, Karen and Michelle talk about the best ways to set client expectations and why it’s important to keep our clients updated along the way.
How do you set client expectations? Share with us at www.soloprpro.com.
Monday Dec 13, 2021
Monday Dec 13, 2021
As 2021 comes to a close, Karen and Michelle chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022.
Take a deeper dive into GWI’s Annual Consumer Trends report.
What key trends will you focus on in 2022? Tell us at www.soloprpro.com.
Monday Dec 06, 2021
Monday Dec 06, 2021
It’s the most wonderful time of the year. The time when we finish the year strong and take some time to recharge and enter 2022 ready to go. Today’s conversation with Natalee Champlin will help you do just that! Through a holistic approach to brand positioning, strategy, and workplace culture, she has supported hundreds of clients in starting and growing profitable organizations and has led them to six-figure results. And today she’s here to share with us the four steps we can take to be unstoppable in 2022 in work and life.
You can reach Natalee via text (no, really!) at 415-862-7472 and learn more about her at https://www.nataleechamplin.com/.
Share with us how you’ve been inspired by this episode at www.soloprpro.com.