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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Dec 27, 2021
Monday Dec 27, 2021
It’s the most wonderful time of the year, the time when the influx of emails slows and the business world slows down just a little bit. Karen and Michelle are taking this opportunity to talk about their favorite holiday things (sorry, no one is getting a car – we’re not Oprah).
What are your favorites of the holiday season? Share with us at www.soloprpro.com
Monday Dec 20, 2021
Monday Dec 20, 2021
Gaining media placements is never a sure thing, especially in the current landscape. In today’s episode, Karen and Michelle talk about the best ways to set client expectations and why it’s important to keep our clients updated along the way.
How do you set client expectations? Share with us at www.soloprpro.com.
Monday Dec 13, 2021
Monday Dec 13, 2021
As 2021 comes to a close, Karen and Michelle chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022.
Take a deeper dive into GWI’s Annual Consumer Trends report.
What key trends will you focus on in 2022? Tell us at www.soloprpro.com.
Monday Dec 06, 2021
Monday Dec 06, 2021
It’s the most wonderful time of the year. The time when we finish the year strong and take some time to recharge and enter 2022 ready to go. Today’s conversation with Natalee Champlin will help you do just that! Through a holistic approach to brand positioning, strategy, and workplace culture, she has supported hundreds of clients in starting and growing profitable organizations and has led them to six-figure results. And today she’s here to share with us the four steps we can take to be unstoppable in 2022 in work and life.
You can reach Natalee via text (no, really!) at 415-862-7472 and learn more about her at https://www.nataleechamplin.com/.
Share with us how you’ve been inspired by this episode at www.soloprpro.com.
Monday Nov 29, 2021
Monday Nov 29, 2021
We’ve just celebrated the Thanksgiving holiday here in the U.S. Among the things we are thankful for as solos are the clients and colleagues we get to work with and the flexibility that comes with working for ourselves. As you pursue new business now and into 2022, use this as a guide to be thankful, always.
Think through the scope of work.
Honesty – be honest with yourself and the kind of work you want to do
Ask questions. What is the client culture like? How will the work take place?
Never compromise on your beliefs, the way you like to work, your price, etc.
Know your value
We are thankful for you, our listeners. We’d love to hear your feedback. Tell us what you would like us to cover on That Solo Life at www.soloprpro.com.
Monday Nov 22, 2021
Monday Nov 22, 2021
Have you ever had a potential client ask you to consider alternative payment arrangements such as bartering, stock options, or future pay? Today we discuss whether you should ever consider them or if cash is king.
You can also watch the YouTube broadcast of this episode here: https://youtu.be/6Cn9ld1_9eE
What do you think? Have you ever accepted equity in the client’s company as payment? Did that work out to your advantage? Share with us at www.soloprpro.com.
Monday Nov 15, 2021
Monday Nov 15, 2021
In today's episode, Michelle and Karen are joined by Vernon Brown, a leading happiness and success coach. Tune in to hear his strategies on finding your happy place and making it home. Learn more about Vernon at www.whatsyourhappi.com
We were so inspired by our conversation with Vernon. What’s your main takeaway? Tell us at www.soloprpro.com.
Monday Nov 08, 2021
Monday Nov 08, 2021
When it comes to clients, how much information should you share with them? How personal can you get without crossing the line? Join Karen and Michelle as they dish on this topic.
What are your thoughts? Share with us at www.soloprpro.com.
Monday Nov 01, 2021
Monday Nov 01, 2021
The longer the COVID-19 pandemic lingers, the more the world is changing including the tone of our rhetoric. How can we make sure we are communicating fairly and constructively in our personal and professional lives and how can we help our clients do the same? We search for answers in today’s episode.
What are your thoughts? Share with us at www.soloprpro.com.
Monday Oct 25, 2021
Monday Oct 25, 2021
Now more than ever, our focus and our work are impacted by information overload and the need to get through to our audiences. Let’s talk about how we can make the most impact and serve our clients well.
How do you stay focused? Tell us at www.soloprpro.com.