That Solo Life: The Solo PR Pro Podcast

PR & Popcorn with Chauniqua Major-Louis - Episode 162

Today we are joined by Chauniqua Major-Louis, but everyone calls her Major. Major is the founder of Whatever's Good PR and Major’s Project Pop Popcorn. In this episode, we discuss her approach to her purpose and passion in her work and life.

Keep up with Major via the links above or at MajorCreates.com.

Find her on social media:

Instagram: @majorcreates

Facebook: https://www.facebook.com/majorc

LinkedIn: https://www.linkedin.com/in/cnmajor/

What did this episode inspire you to do? Tell us at www.soloprpro.com.

The Marketplace of You with Blake Hutchison, CEO of Flippa - Episode 161

In today’s episode, we’re joined by Blake Hutchison, CEO of Flippa to discuss how Solo PR Pros can create assets that they can sell. As Blake shares with us, “running a business changes you...selling a business makes you.” Tune in to learn how you can sell, scale, or possibly retire!

Keep up with Blake on Twitter @Flippa and on LinkedIn.

After you’ve listened, share your business dream with us at www.soloprpro.com.

The Battle Against Misinformation with Axel Ebermann - Episode 160

How do we know what we see and hear are real? Mis-, mal- and disinformation are the biggest challenges communicators and society as a whole are facing today. On today's show, Axel Ebermann, a guest lecturer with a long career in visual storytelling, leads us through his research on Deep Fakes and Synthetic Media, a growing subcategory of misinformation.

Listen to learn more about his research and how to prepare for this new challenge.

We’d love your feedback. What topics would you like us to cover? Tell us at www.soloprpro.com.

 

Episode Resources

View on YouTube to see the visual examples presented in the interview.

Keep up with Axel Ebermann on LinkedIn.

Text-to-Speech example, DALL.E: https://openai.com/blog/dall-e/

This Person Does Not Exist: https://this-person-does-not-exist.com/en

NewsGuard: https://www.newsguardtech.com/

Synthesia: https://www.synthesia.io/

How misinformation sparked a coup in Gabon: https://www.washingtonpost.com/politics/2020/02/13/how-sick-president-suspect-video-helped-sparked-an-attempted-coup-gabon/

Talking Financial Strategies with Andrew Shapowal of Canon Capital Management Group

With all of the current economic uncertainties, Solos have every right to be on edge. Today we check in with Andrew Shapowal on hot button financial topics such as retirement, kids going to college and how to keep your head above water when prices keep rising.

Andrew Shapowal is a Senior Accountant and Digital Asset Specialist with Canon Capital Management Group. He is a Certified Public Accountant who has recently become an Accredited Investment Fiduciary (AIF®) and is currently pursuing the Personal Financial Specialist (PFS) credential. He also holds the Certificate in Blockchain and Digital Assets.

What is your experience in these strange economic times? Share with us at www.soloprpro.com.

The Solo PR Pro’s Guide to Social Media Changes - Episode 158

Today Karen and Michelle discuss a few of the changes in the wide, wacky world of social media. Changes in platforms, algorithms, what’s working, and what isn’t working right here right now as we manage social media for our clients and our own businesses.

What’s new in social media that has you excited or exasperated? Tell us about it at www.soloprpro.com.

What’s New in Social Media with Rebecca Goodman of beMarketing - Episode 157

Karen and Michelle discuss what’s new in social media with Rebecca Goodman, Director of Communications with beMarketing.

What social media tactics are currently most successful for your clients? Share with us at www.soloprpro.com.

The Freedom of Flying Solo - Episode 156

This time of year in the US we celebrate the birth of American independence. However, those who are self-employed have reason to celebrate daily. In this episode, Karen and Michelle discuss the freedom of flying solo.

Having trouble using this freedom to schedule some time off? Check out this blog post at SoloPRPro.com: How to Take Time Off When You Run Your Own Business.

How do you enjoy the freedom of self-employment? Share with us at www.soloprpro.com.

PR on the Big - and Little - Screen - Episode 155

In today’s episode Karen and Michelle take a look at how PR pros are portrayed on TV and in the movies - the good, the cringeworthy, and the downright funny.

What are your favorites? Tell us at www.soloprpro.com.

 

Authenticity, Transparency, and Ethics - Episode 154

Authenticity and transparency. These traits and practices are at the heart of effective communication and, well, just being a person of integrity. They are also qualities that lead to ethical decision-making. Today Karen and Michelle talk about recent events within the PR industry and beyond - where ethics, authenticity, and transparency were anywhere but top of mind. 

We want to know what you think. Tell us at www.soloprpro.com.

 

Daily Beast article referenced in the show.

The Business of You with Connie Steele - Episode 153

On this episode, Connie Steele, author of "Building the Business of You" joins Karen and Michelle to discuss the groundbreaking ideas in her book. Connie will share a modern perspective on how we think about and manage our careers and how to align passion and growth with your own career mashup.

We want to know what you think. Tell us at www.soloprpro.com.