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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Mar 07, 2022
In Celebration of Women - Episode 139
Monday Mar 07, 2022
Monday Mar 07, 2022
Happy Women's History Month! On today's episode, Karen and Michelle discuss women in business and how we can continue to blaze new trails.
How are you marking Women’s History Month? Share with us at www.soloprpro.com.
Monday Feb 28, 2022
Is Content Still Queen? - Episode 138
Monday Feb 28, 2022
Monday Feb 28, 2022
On today's episode, Michelle and Karen talk about content and where it fits in today's PR toolbox.
Are you creating content to complement your media relations? Tell us about it at www.soloprpro.com.
Monday Feb 21, 2022
The Value of Diversity in Organizations - Episode 137
Monday Feb 21, 2022
Monday Feb 21, 2022
In today's discussion Karen and Michelle discuss how PR Pros can lead discussions with clients about the value of having diversity in organizations.
Here is the link to the article referenced in today’s episode.
Are you helping your clients work through their diversity goals? Share with us at www.soloprpro.com.
Monday Feb 14, 2022
Fall in Love with Your Possibilities as a Solo PR Pro - Episode 136
Monday Feb 14, 2022
Monday Feb 14, 2022
Love is in the air but for Solo PR Pros, loving your business and work is a 12-month pursuit. Like any relationship, Solo PR Pros must nurture their business relationship and learn how to keep things fresh and exciting.
Here is that quote on boundaries that Michelle shared. Keep it near as you balance life and work.
“Boundaries aren't just about telling other people what to do but are also about holding yourself accountable for creating your life.” Nedra Glover Tawwab
How do you keep the love alive in your work? Tell us at www.soloprpro.com.
Monday Feb 07, 2022
The ABCs of DEI for PR Pros - Episode 135
Monday Feb 07, 2022
Monday Feb 07, 2022
Public Relations pros have a crucial role in helping organizations communicate about diversity, equity, and inclusion. In this episode, we examine challenges and solutions to improve your communication efforts around DEI.
As promised, here are links to broaden your efforts in DEI:
Are you leading DEI efforts with your clients or organization? Share with us at www.soloprpro.com.
Monday Jan 31, 2022
How Solo PR Pros Can Keep Writing Skills Sharp - Episode 134
Monday Jan 31, 2022
Monday Jan 31, 2022
Writing is a big part of public relations and doing it well can set you apart. Today we discuss how to flex that muscle and keep your writing skills sharp.
How do you make sure your writing stays on point? Tell us at www.soloprpro.com.
Monday Jan 24, 2022
Don’t Let Time Manage You - Episode 133
Monday Jan 24, 2022
Monday Jan 24, 2022
Make this the year that you take control of your time and stop being controlled by an overflowing calendar, and a far too long to-do list. Join us as we discuss how to reclaim your life by managing your time. We chat about tips and strategies that will help you to boss up and OWN your time.
What is your favorite way to manage your time? Share with us at www.soloprpro.com.
Monday Jan 17, 2022
Get It in Writing - Episode 132
Monday Jan 17, 2022
Monday Jan 17, 2022
We are kicking off 2022 by going back to basics. In today's episode Karen and Michelle chat about contracts. What kind of agreement do you need? Are there any red flags? What should you – what can you - negotiate?
How do you handle your contracts? Tell us at www.soloprpro.com.
Monday Jan 10, 2022
Playing by the Rules - Episode 131
Monday Jan 10, 2022
Monday Jan 10, 2022
Following the rules is great, but sometimes we treat someone else's opinions as a rule. Questioning long accepted practices is not only acceptable but healthy. Join Michelle and Karen as they discuss how to up your game by breaking a few "rules."
What’s the rule you’d most like to break? Share with us at www.soloprpro.com.
Monday Jan 03, 2022
Giving Back without Losing Yourself - Episode 130
Monday Jan 03, 2022
Monday Jan 03, 2022
PR pros have a passion for communication, and we have big hearts. That’s why we need to be mindful of our time and energy when deciding to take on a pro bono project, not to mention the temptation of clients who promise they’ll have the budget for us one day but could we just this once… Karen and Michelle talk all about it in today’s episode.
How do you decide when to take on a pro bono project? Tell us at www.soloprpro.com.