27.2K
Downloads
279
Episodes
That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday May 16, 2022
Monday May 16, 2022
While not as dramatic as the fictionalized TV show, Scandal, public relations pros know where the proverbial bodies are buried. We ask clients to tell all so that we can do our jobs but we protect our client's confidences long after engagements have ended. But, is there ever a time to tell it all? On today's episode we take a page out of reality and take a look at the secrets you keep and the ones you don't.
What is your experience? Share with us at www.soloprpro.com.
Monday May 09, 2022
Monday May 09, 2022
Get your rulers and tape measures! In today's episode, we tackle why public relations pros need to get smarter about measurement along with practical tips and tricks to do just that.
How do you measure your PR efforts? Share with us at www.soloprpro.com.
Monday May 02, 2022
Monday May 02, 2022
The dreaded awkward conversation. We’re not talking about making small talk at a networking event. In this episode of That Solo Life, Karen and Michelle discuss how to handle difficult client conversations. Whether you’re dealing with a difficult personality, a delicate topic - or both - we have tips on how to handle these situations with ease.
How do you handle challenging business conversations? Share with us at www.soloprpro.com.
Monday Apr 25, 2022
Monday Apr 25, 2022
Working as a Solo PR Pro gives freedom in so many ways. Not only does it allow us to choose how much we work and who we work with, but we can also choose where to work. For some of us, it’s the occasional co-working space or coffee shop to break things up. For others, like our friend and fellow Solo Jennifer Donovan of Nova Communications, it means becoming a legit digital nomad. Join us as Jennifer shares her tips and recommendations for making the digital nomad life work for you.
Have you ever thought of moving abroad? Or are you already doing it? Share your experience with us at www.soloprpro.com.
Monday Apr 18, 2022
Monday Apr 18, 2022
We know that health is critical to business owners. Jessica D'Angelo, founder of Shine Yoga in Perkasie, PA provides simple tips to keep you healthy and calm. Whether or not you are a yoga aficionado, Jessica encourages intentional movement, simple stretches, and hydration. In this episode, Jessica describes a few easy movements as well as a 4-step breath process that will have you relaxing in no time.
Jessica is a 22-year veteran of the health and fitness industry and shares her own pivot into creating her own business. She can be found at www.shineyogaperkasie.com
Monday Apr 11, 2022
Monday Apr 11, 2022
Many client problems stem from miscommunication. In this episode, we will discuss how to avoid challenges and successfully communicate with your clients from Day 1.
What processes do you have in place for client communication? Share with us at www.soloprpro.com.
Monday Apr 04, 2022
Monday Apr 04, 2022
Spring is a great time to throw open the windows, let the fresh air in and deep clean those areas that have lingered in the long, dark winter season. Spring cleaning is great for your Solo PR business too. On today's episode we talk about spring cleaning your business finances.
Here are some of the resources we discussed:
Do you have a spring cleaning plan for your finances? Tell us about it at www.soloprpro.com.
Monday Mar 28, 2022
Monday Mar 28, 2022
Public relations professionals often say that they must know everything to do their jobs. In this episode of That Solo Life, we challenge that assumption and discuss how to streamline your information diet so that you can have a healthier life and business.
How do you monitor your media diet? Share with us at www.soloprpro.com.
Monday Mar 21, 2022
Monday Mar 21, 2022
Marketing Research is an important tool for public relations professionals. In today’s episode, Annie Singer, founder of Reciple chats with Karen and Michelle about a few fundamentals of marketing research that anyone can (and should!) use. We discuss common mistakes, how to do research even with small budgets and traps to avoid.
Connect with Annie via LinkedIn
How do you carry out your marketing research? Tell us at www.soloprpro.com.
Monday Mar 14, 2022
Monday Mar 14, 2022
The 2020s have been the era of change, and Solo PR Pros might be a little dizzy from all of the pivoting. Just when we were ready to exhale, we entered a period of economic uncertainty. Today, Karen and Michelle welcome special guest, Chip Griffin of Small Agency Growth Alliance.
We’d love to hear your experience. Share with us at www.soloprpro.com.