28.2K
Downloads
295
Episodes
That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Sep 12, 2022
Monday Sep 12, 2022
In today's episode, we discuss working with clients who are new to PR. Should you take them on? What are the red flags to be aware of? What steps can you take to make sure it is successful?
Share your experience with us at www.soloprpro.com.
Also - check out the new release from Karen Swim: Your Journey to Entrepreneurship.
Monday Sep 05, 2022
Monday Sep 05, 2022
A little clarity goes a long way. In today’s episode, Karen and Michelle talk about how taking the time to communicate proactively can help prevent issues or confusion in the future
We always want to know what you think. Tell us at www.soloprpro.com.
Monday Aug 29, 2022
Monday Aug 29, 2022
If it feels like Google is always making changes, well, you’re right. That’s why we’ve asked Jordyn Slocum of BeMarketing to join us in today’s episode to talk about the latest updates.
Keep up with Jordyn on social media:
Instagram: jordypop_10
What’s your latest Google discovery? Tell us at www.soloprpro.com.
Monday Aug 22, 2022
Monday Aug 22, 2022
Today we are joined by Chauniqua Major-Louis, but everyone calls her Major. Major is the founder of Whatever's Good PR and Major’s Project Pop Popcorn. In this episode, we discuss her approach to her purpose and passion in her work and life.
Keep up with Major via the links above or at MajorCreates.com.
Find her on social media:
Instagram: @majorcreates
Facebook: https://www.facebook.com/majorc
LinkedIn: https://www.linkedin.com/in/cnmajor/
What did this episode inspire you to do? Tell us at www.soloprpro.com.
Monday Aug 15, 2022
Monday Aug 15, 2022
In today’s episode, we’re joined by Blake Hutchison, CEO of Flippa to discuss how Solo PR Pros can create assets that they can sell. As Blake shares with us, “running a business changes you...selling a business makes you.” Tune in to learn how you can sell, scale, or possibly retire!
Keep up with Blake on Twitter @Flippa and on LinkedIn.
After you’ve listened, share your business dream with us at www.soloprpro.com.
Monday Aug 08, 2022
Monday Aug 08, 2022
How do we know what we see and hear are real? Mis-, mal- and disinformation are the biggest challenges communicators and society as a whole are facing today. On today's show, Axel Ebermann, a guest lecturer with a long career in visual storytelling, leads us through his research on Deep Fakes and Synthetic Media, a growing subcategory of misinformation.
Listen to learn more about his research and how to prepare for this new challenge.
We’d love your feedback. What topics would you like us to cover? Tell us at www.soloprpro.com.
Episode Resources
View on YouTube to see the visual examples presented in the interview.
Keep up with Axel Ebermann on LinkedIn.
Text-to-Speech example, DALL.E: https://openai.com/blog/dall-e/
This Person Does Not Exist: https://this-person-does-not-exist.com/en
NewsGuard: https://www.newsguardtech.com/
Synthesia: https://www.synthesia.io/
How misinformation sparked a coup in Gabon: https://www.washingtonpost.com/politics/2020/02/13/how-sick-president-suspect-video-helped-sparked-an-attempted-coup-gabon/
Monday Aug 01, 2022
Monday Aug 01, 2022
With all of the current economic uncertainties, Solos have every right to be on edge. Today we check in with Andrew Shapowal on hot button financial topics such as retirement, kids going to college and how to keep your head above water when prices keep rising.
Andrew Shapowal is a Senior Accountant and Digital Asset Specialist with Canon Capital Management Group. He is a Certified Public Accountant who has recently become an Accredited Investment Fiduciary (AIF®) and is currently pursuing the Personal Financial Specialist (PFS) credential. He also holds the Certificate in Blockchain and Digital Assets.
What is your experience in these strange economic times? Share with us at www.soloprpro.com.
Monday Jul 25, 2022
Monday Jul 25, 2022
Today Karen and Michelle discuss a few of the changes in the wide, wacky world of social media. Changes in platforms, algorithms, what’s working, and what isn’t working right here right now as we manage social media for our clients and our own businesses.
What’s new in social media that has you excited or exasperated? Tell us about it at www.soloprpro.com.
Monday Jul 18, 2022
Monday Jul 18, 2022
Karen and Michelle discuss what’s new in social media with Rebecca Goodman, Director of Communications with beMarketing.
What social media tactics are currently most successful for your clients? Share with us at www.soloprpro.com.
Monday Jul 04, 2022
Monday Jul 04, 2022
This time of year in the US we celebrate the birth of American independence. However, those who are self-employed have reason to celebrate daily. In this episode, Karen and Michelle discuss the freedom of flying solo.
Having trouble using this freedom to schedule some time off? Check out this blog post at SoloPRPro.com: How to Take Time Off When You Run Your Own Business.
How do you enjoy the freedom of self-employment? Share with us at www.soloprpro.com.