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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Aug 01, 2022
Monday Aug 01, 2022
With all of the current economic uncertainties, Solos have every right to be on edge. Today we check in with Andrew Shapowal on hot button financial topics such as retirement, kids going to college and how to keep your head above water when prices keep rising.
Andrew Shapowal is a Senior Accountant and Digital Asset Specialist with Canon Capital Management Group. He is a Certified Public Accountant who has recently become an Accredited Investment Fiduciary (AIF®) and is currently pursuing the Personal Financial Specialist (PFS) credential. He also holds the Certificate in Blockchain and Digital Assets.
What is your experience in these strange economic times? Share with us at www.soloprpro.com.
Monday Jul 25, 2022
Monday Jul 25, 2022
Today Karen and Michelle discuss a few of the changes in the wide, wacky world of social media. Changes in platforms, algorithms, what’s working, and what isn’t working right here right now as we manage social media for our clients and our own businesses.
What’s new in social media that has you excited or exasperated? Tell us about it at www.soloprpro.com.
Monday Jul 18, 2022
Monday Jul 18, 2022
Karen and Michelle discuss what’s new in social media with Rebecca Goodman, Director of Communications with beMarketing.
What social media tactics are currently most successful for your clients? Share with us at www.soloprpro.com.
Monday Jul 04, 2022
Monday Jul 04, 2022
This time of year in the US we celebrate the birth of American independence. However, those who are self-employed have reason to celebrate daily. In this episode, Karen and Michelle discuss the freedom of flying solo.
Having trouble using this freedom to schedule some time off? Check out this blog post at SoloPRPro.com: How to Take Time Off When You Run Your Own Business.
How do you enjoy the freedom of self-employment? Share with us at www.soloprpro.com.
Monday Jun 27, 2022
Monday Jun 27, 2022
In today’s episode Karen and Michelle take a look at how PR pros are portrayed on TV and in the movies - the good, the cringeworthy, and the downright funny.
What are your favorites? Tell us at www.soloprpro.com.
Monday Jun 20, 2022
Monday Jun 20, 2022
Authenticity and transparency. These traits and practices are at the heart of effective communication and, well, just being a person of integrity. They are also qualities that lead to ethical decision-making. Today Karen and Michelle talk about recent events within the PR industry and beyond - where ethics, authenticity, and transparency were anywhere but top of mind.
We want to know what you think. Tell us at www.soloprpro.com.
Monday Jun 13, 2022
Monday Jun 13, 2022
On this episode, Connie Steele, author of "Building the Business of You" joins Karen and Michelle to discuss the groundbreaking ideas in her book. Connie will share a modern perspective on how we think about and manage our careers and how to align passion and growth with your own career mashup.
We want to know what you think. Tell us at www.soloprpro.com.
Monday Jun 06, 2022
Monday Jun 06, 2022
It’s one thing to have a carefully crafted crisis communications plan. It’s another hurdle to get it right in the moment, especially when you factor in the immediacy of social media. In this episode, Karen and Michelle discuss creating a solid crisis communications plan and how to be as prepared as possible should you ever need to put it into practice.
What tips do you have for communicating in a crisis? Share with us at www.soloprpro.com.
Episode resources:
Fran Stephenson: Step In Communication
Doug Levy: Doug Levy Communications
Author, The Communications Golden Hour: The Essential Guide to Communication When Every Minute Counts
Monday May 30, 2022
Monday May 30, 2022
It's almost here! The hazy, un-lazy days of summer for PR Pros. While client work often slows the pace for many PR pros, we spend the time working on the business, preparing for the remainder of the year, learning new things, and squeezing in a little fun in the sun.
How do you switch gears in your business over the summer? Share with us at www.soloprpro.com.
Monday May 23, 2022
Monday May 23, 2022
Change is a constant but it feels like it’s happening faster than ever these days. In many cases it’s accompanied by emotion and intensity. What changes do our clients need to make in the way they communicate? In the stands they take? In today’s episode Karen and Michelle talk about how to help clients navigate thorny topics and times of rapid change.
What has been your experience? Tell us at www.soloprpro.com.