That Solo Life: The Solo PR Pro Podcast

In Celebration of Women - Episode 189

March is Women’s History Month and this year’s theme is Celebrating Women Who Tell Our Stories. That definitely hits the mark for PR pros. We’ve come a long way and yet there is so much more work to do as we strive for equity in this life.

 

Survival of the Smartest: How to Protect your Solo PR Business in Turbulent Times - Episode 188

Do you know who you are? As a Solo PR Pro, as a business. What are your strengths? How often do you talk about, and promote those strengths to your business community? A key way to protect your business through turbulent times is to ensure you’re taking the time to continue developing your own brand. Don’t be shy about how great you are, solos. Get inspired by today’s episode.

PR People, Stop Doing the Most - Episode 187

Go, go, go! How’s that going for you? As PR pros, it’s in our nature to press forward and do all the things. But what is it doing to us? Today’s episode was inspired by an article in Inc.com by Kelly Main: I Unknowingly Traded Time Management for Time Minimalism. Now I Get More Done by Doing Less. Give it a read, listen to this episode, and let us know what you think.

Work Smarter with AI - Episode 186

ChatGPT, deep fake videos – AI is here. In today’s episode, we talk about how we can embrace this technology to enhance and expand our work as PR pros.

Here is a link to our previous episode: The Battle Against Misinformation with Axel Ebermann - Episode 160

 

 

 

Purpose and Positive Change - Episode 185

It’s no secret that there is a lot of negativity in the world – all around us. As PR pros, we need to help our clients navigate through this time. We talk ways to do this – including PRSA’s initiative, Voices4Everyone.

New Year, New Clients: Business Development for 2023 - Episode 184

It’s a new year and what better time to take a fresh look at your business development. In today’s episode we discuss the opportunities we solos have and how to make the most of them.

Succession Planning for Your Stuff -Episode 183

It’s not a pleasant topic but as business owners we need to make sure we’re planning for the inevitable – death. Do you have plans in place for what happens to your business and your digital assets? In today’s episode, we talk about the importance of getting started, no matter your age.

How Southwest Went South and What PR Pros Can Learn from It -Episode 182

The recent system failure at Southwest Airlines is a nightmare we don’t wish on anyone. In today’s episode, we talk about how solos can help their clients prepare for these scenarios and what we can do to exceed customer expectations every day.

Are You Ready to be a Solo PR Pro? -Episode 181

It’s a new year and maybe you’re thinking of taking the leap and starting your own business as a solo communications professional or starting your own firm. In today’s episode we talk about what it takes, whether it’s right for you, and how to prepare for this new chapter.

Setting the Stage for Success - Episode 180

Lights, camera, 2023! When this episode debuts, we’ll still be in the midst of celebrating the 2022 holiday season. We hope you’re enjoying some well-deserved down time. It’s also a great time of year to reflect and renew our focus to make 2023 the Year of the Solo.