The PR Measurement Strategy You Need to Grow

That Solo Life, Episode 253:  The PR Measurement Strategy You Need to Grow

 

In this Episode

In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and Michelle talk about the importance of tracking tactics and metrics within your own Solo PR Pro business.

Karen emphasizes the tendency of PR professionals to prioritize client success over their own business metrics. She stresses the importance of tracking financial metrics to identify the most profitable clients and types of work. The discussion shifts to the need for measuring time spent on tasks to determine efficiency and profitability accurately.

The hosts discuss the pitfalls of focusing on the wrong metrics, referencing a study on B2B marketers who invested in the wrong areas due to misaligned measurements. They stress the importance of creating a sense of community and fostering word-of-mouth referrals for business growth. Michelle and Karen underscore the need for PR professionals to measure their efforts in writing, pitching, and media relations to enhance skill sets and improve success rates.

The episode concludes with a call to action for listeners to incorporate regular measurement practices into their solo PR businesses. 

Episode Timeline:

• 00:01:10 - Importance of Measuring Tactics in Business
• 00:02:51 - Tracking Financial Metrics and Time Allocation
• 00:04:30 - Importance of Measuring for Mastery
• 00:05:26 - Focusing on the Right Metrics for Growth
• 00:07:27 - Creating Community and Word of Mouth
• 00:08:26 - Importance of Regular Measurement Practices
• 00:09:03 - Improving Success Rate and Time Management
• 00:10:36 - Pledging to Incorporate Measurement Practices
• 00:11:19 - Encouragement for Listener Engagement

Resources:

• RescueTime: The Most Productive Part of the Day
• Sword and the Script: Pair of surveys show why B2B tech needs to work on their customer marketing efforts

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