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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday May 20, 2024
Monday May 20, 2024
Welcome to another episode of That Solo Life, where we dive into the world of PR and marketing for independent professionals. In this episode, we discuss the power of personal branding in the PR industry.
Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus on promoting ourselves, not just our clients.
Karen and Michelle delve into the importance of personal branding and how it can impact our businesses. While some may feel uncomfortable with self-promotion, they emphasize the need to market your skills and expertise in order to attract clients and stand out in a competitive industry.
The discussion offers practical tips for building a personal brand, from updating headshots to engaging on platforms like LinkedIn. We stress the value of sharing our knowledge and experiences, whether through writing articles, speaking engagements, or social media posts.