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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Jul 01, 2024
PR Challenges: Post-Pandemic - Events, Energy Levels, and Customer Service
Monday Jul 01, 2024
Monday Jul 01, 2024
That Solo Life, Episode 256: PR ChallengesPost-Pandemic : Events, Energy Levels and Customer Service
In this Episode
In this episode, Karen Swim and Michelle Kane, discuss the various challenges and changes that the post-pandemic era has brought to the PR industry.
The pandemic had a significant impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event strategies.
Karen and Michelle also touch upon the shift in energy levels post-pandemic, noting how many individuals feel more fatigued and less productive despite technological advancements. The conversation evolves into a reflection on the demise of hustle culture and the newfound emphasis on work-life balance.
The hosts also address the decline in customer service standards, both in the PR industry and beyond, highlighting instances where businesses have failed to prioritize customer satisfaction and individualized service.
In a quick round-up of current news, Michelle and Karen discuss the University of Texas at Austin's decision to lay off its communications and marketing team, as well as upcoming regulatory changes.
Episode Timeline:
- 00:02:24 - Challenges of Holding Events Post-Pandemic
- 00:04:39 - Impact of Pandemic on Energy Levels
- 00:06:57 - Shift in Work-Life Balance Post-Pandemic
- 00:09:18 - Reflections on Post-Pandemic Hustle Culture
- 00:11:05 - Decline in Customer Service Post-Pandemic
- 00:12:47 - Gen Z Job Seekers and Unusual Interview Practices
- 00:14:48 - Beneficial Owner Filing Requirement
- 00:16:18 - Layoffs at University of Texas at Austin
- 00:19:24 - Importance of PR Teams in Crisis Management
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