Everything Old is New Again

That Solo Life: Episode 247

Everything Old is New Again

In this Episode

Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses.

Today’s  conversation is sparked by an email from Peter Shankman, the founder of the original "Help a Reporter Out" platform, which was eventually sold to a large corporation. Shankman has now launched a new platform called "Help Every Reporter Out," and in his announcement he shared his “back to basics” inspiration and how it led him to return to something he was no longer doing.

 

As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the ever-evolving industry. But new is not always better. Sometimes returning the old things can improve not only how we do our jobs but how we feel about them. 

 

We delve into the topic of technology, staying true to our natural skill sets and passions in our careers, and how the basics include having a supportive community of fellow professionals. 

 

Episode Highlights:

• [00:00:18] - Old but new. The value of getting back to basics and the importance of realigning and retooling.
• [00:02:09] - Be a hero.  How Peter Shankman, Help Every Reporter Out inspired us to be a hero to ourselves by focusing on our areas of expertise.
• [00:05:04] - Reevaluating Tools and Subscriptions. All the shiny new tools hold so much promise and you can accumulate a pile of clutter. 
• [00:09:35] - Recognizing Natural Skillsets. It is important to recognize and focus on your natural skillsets and passions in order to maintain satisfaction and success in a career.
• [00:10:29] - Scaling Back for Success. Karen and Michelle discuss the idea of scaling back team members or business models to maintain a manageable workload and find fulfillment in solo work.

Resources:

• Help Every Reporter Out (HERO) - free sign-up for PR Pros and Journalists
• Back to basics in your business model -From Solo PR to Agency and Back Again

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