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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
Episodes
Monday Jan 15, 2024
Let the Good Times Roll…And Roll
Monday Jan 15, 2024
Monday Jan 15, 2024
Did you start the new year determined to keep a calm and purposeful pace? How’s that going so far? In this episode, Karen and Michelle talk about how it is – really, it is – possible to be as productive as ever and stay off the hamster wheel.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves. People like me, Michelle Kane with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. I don't know, maybe I'm working on a theme song for you.
Karen Swim, APR (00:25):
I love a good theme song. I think we should all have a theme song.
Michelle Kane (00:30):
My friends and I used to joke about that. What would be your walkup song? Of course, I don't have a good idea at the moment, but
Karen Swim, APR (00:36):
Yeah, when you're a speaker, you have those songs. I have songs that get me going, and sometimes I have a few that I have on rotation like, okay, I need my song. It's mine. But I mean personalized custom theme song. I think we should all have one.
Michelle Kane (00:53):
Yeah, absolutely. All right, well, that's something for all of us to think about and hit us up at soloprpro.com if you have some of them ready. But that kind of aligns with our topic today, since we are likely around mid-January by now, and the newness of the year might be the luster might be falling off and fading. So we want to talk about all the ways that we can keep ourselves motivated and keep ourselves shiny and just ready for this year, ready to make it as best a year as we can. And if that's a walkup song, awesome.
Karen Swim, APR (01:37):
I love it.
We all know what happens in January, bright shiny new year and we're ready for it, blank slate. And we're all full of, we're coming off that holidays where we celebrate it, although this year we're exhausted, but January's a good month. It's fresh, and we have these resolutions or these goals that we set collectively not just as solos, and then somewhere around mid-month, a lot of stuff starts to fall away because reality hits. Yet you come back to an inbox that's overflowing and your clients want stuff and the dog threw up and the kids got kicked out of school. There's projects due. There's too many athletic events. Your mother-in-law's is being a pain, whatever it is, life intervenes and suddenly those goals you miss a day, then another day, then another day, and then it's just a memory.
Michelle Kane (02:41):
Right. Then you're back on the hamster wheel.
Karen Swim, APR (02:44):
Yeah, you're on the hamster wheel. So what today we want to just talk about some of the ways that we can keep that positive momentum that comes in January going through the rest of the year.
Michelle Kane (02:59):
Yeah. I think one way that I'm really trying to be conscious of is to just take a pause when you sense that steamroll mentality or when that steamroll activity is about to set off and it does help, I think for nothing else, the primary point of I do have the power to take even 30 seconds and say, okay, what's next? And I think if you allow yourself those moments, even if it's just once a day, I think you'll see that your sticktoitiveness is definitely helpful. Yeah. Let's face it, by the time this time of year hits, we've blown through all the Christmas chocolates, so our sugar cravings are kicking in and we're like, what do you mean? I only have rice cakes and maybe you've finally taken down the holiday lights, which I am always sad about. I'm thinking leave them up through February. Winter is bleak enough. But I think just taking whatever time you need to reset yourself as often as you need to, I think is one helpful way.
Karen Swim, APR (04:23):
I also think getting in the habit of gratitude, so we know that gratitude journals or writing something you're thankful for on a piece of paper, putting it in a jar, so now you have a jar that you're collecting that you just pull out. But something that I've gone back to doing this year that I had gotten away from is at the end of every week, I just take a couple minutes and I already have a physical planner and I already have little blocks set up. I write down what went well this week and then what I need to improve. So if I am working on a goal and I didn't hit the goal every day, that's okay. What can I do to make sure that next week I'm getting better at it? And I always keep this mantra that has stayed with me for years progress, not perfection.
I think sometimes when we set out, we think that we have to be perfect at things, and then when we become imperfect, we let it go. I don't do that. I just look at, hey, this is my baseline and you're not going to start out something and be perfect. That's what the whole goal is about, and the whole journey is about, it's learning to get better at it. And so taking that time every week to just be honest about, okay, what could I have improved this week? And then write that down so that next week I have a plan to handle those little stumbles. And then what went well? What were the wins? Because what I find is that if you don't write it down where you can look at it, you forget about all the things that went really well because something goes well, and then 10 million things come at you and you forget and you're running to the next thing and you're doing the next thing, and it's like you forget, Hey, my client sent me this really nice email that said how great I was. Or Wow, this campaign went off flawlessly or, wow, this media hit that I've been chasing finally came through. We forget. And when you write it down, you have this nice little record from week to week. And I think that that keeps your positive energy going when you reflect on that routinely and you're not sucked into of it all.
Michelle Kane (06:43):
Yeah, I mean, it definitely gives you reminders of what you have accomplished. Not that accomplishment is the be all end all, but they're nice little pick me ups, little, little sunshine notes of, Hey, it's okay. And I think all too often we do not celebrate our successes enough. We don't celebrate our wins. And I think it probably has a lot to do with the fact that we're sitting at our desk by ourselves. I'm like, do I high five myself? I do. I might let out a little woo. But I think it is important to document those, and I think that's a great idea to keep track
Karen Swim, APR (07:21):
Yeah. I think also, I love what you just said about celebrating ourselves when you're working on a goal, they always have you build in a reward for yourself when you hit your goal, there's a reward, but I think that we should build in rewards for ourself, period. As so will PR pros, why not just reward that you're doing the work and that you are working towards something? It doesn't have to be fully formed for you to celebrate your progress and what you're learning along the way. And so treat yourself, maybe it's a once a month or a once a quarter thing that you do. Doesn't have to be something big, but write down a list of rewards that would really motivate you personally and build them into your year. Write them in your calendar when you're going to give yourself that reward and sit down right now and plan out the next three, six, or even the rest of the year with your rewards because that again, is a way to keep your energy levels high and to be positive.
Michelle Kane (08:28):
Yeah. I think too, especially coming off a holiday season where you may or may not have gotten the quality time off you thought you would, and I just mean that, hey, let's face it, it's buying gifts…it's so tough for some of us, it's cooking more, right? We're doing holiday meals and they are special things to us and we're glad we do it, but it may not have been actual time off. And a wise person once said to me that I should at least once a quarter have a three day weekend and have I done this? No, I have not. But this year I'm thinking, yeah, I probably need to do that. And when you plan for it, it's easier to actually have it. And I know this sounds so basic and probably borderline silly, but I have a feeling many of you are nodding your heads of like, yeah,
Karen Swim, APR (09:23):
Put it in your calendar. Last year I had marked off three days off the week after next, they were in my calendar. So guess what? Nothing got scheduled. It was already on my calendar. I made an appointment with myself to give myself three days off. And I don't know why I picked those days last year, but I'm glad that I have this practice of looking ahead and just looking at some days and blocking them off. Now, you also should block off time for, obviously you want to plan longer vacations for yourself or go away, but don't neglect to plan out those days where you're just off. And whatever you choose to do with those days, if you choose to go away for a weekend where you choose to stay home, whatever, just have the time off already planned for yourself. And don't give in to somebody saying, oh, well, can you meet on that day? No, I'm going to be off.
Michelle Kane (10:20):
Yeah, yeah. It's so easy to succumb to, oh, I can catch up on this or that. I mean, I have a friend who, she's had an ample break over the holiday and that's wonderful. And she's like, oh, I'm going to clean out my cupboards and we'd wipe this down. I'm like, wow, deep cleaning. That's awesome. I think, when would I ever time to do that? I'm like, oh, right, you have time off.
Karen Swim, APR (10:49):
You have time off. But there's something to be said for time off, really being time off too and a break and not doing any of those things that feel like work. Cleaning and organizing is my happy place, but I've also learned that there is something special about not doing those things and actually having a day off where you just are resting or reading a book or seeing a movie and not doing work-like things, things that are productive and adult
Michelle Kane (11:24):
Well, and isn't that the key? Right? Don't feel like you always have to be productive. Having a work ethic is a wonderful thing, but I think all too often we can use it as a bludgeon on ourselves of, well, I can't just sit here. I can't just sit here and stare at infomercials all day, even though sometimes that's what you need. You just need to disengage. But don't raise the bar so high all the time. It's okay to just not try and think of what would a perfect day look like if you could do whatever you wanted to do. And I'm not saying take the private jet that you don't have somewhere. I mean, realistically, what would you do? Would it be a novel thing to get your nail, go have a nail appointment at 2:00 PM on a Thursday? Probably do it. It's those little things that'll get you through.
Karen Swim, APR (12:22):
Yeah, but plan it. Write it down. I think that's the key to staying positive this year. And it doesn't mean that we're not going to have those days and have your go-to things that lift your mood. Maybe it's a playlist. Maybe it's a friend or a colleague. Maybe it's a particular book that always lifts your spirits, have your go-tos so that again, focus on remaining joyful and upbeat and positive this year because there's a lot of things around us out in the wild, in the natural environment that are trying to bring us down. And while we live in this world and we need to participate in it, you don't have to let it drain your mood. And so we want to make sure that you keep your energy level stable this year and that your enthusiasm for living your best life remains high all year long.
Michelle Kane (13:19):
Couldn't have said it any better myself, and doing this for yourself will only make you better at your business. Well, we thank you for listening. We thank you for taking this time with us, and until next time, thanks for listening to That Solo Life.