How To Break In or Out of Being a Solo PR Pro

That Solo Life  Episode 260:  How To Break In or Out of Being a Solo PR Pro

 

In this Episode

Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house job? In today’s episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss diving in or out of being a Solo P Pro.

Life is not stagnant and that applies to your PR career. We all navigate different seasons of life and our career aspirations and capacity may evolve to fit that season.  Decades ago, consulting or freelancing was seen as a temporary measure between jobs. Today, it is  rightly recognized as a legitimate career path offering control and flexibility. This shift in the perception of solo work makes it easier to move in and out of working for yourself and working n-house.

In the episode, Karen and Michelle discuss the factors to consider when contemplating a shift between solo work and traditional employment. Michelle emphasizes the need for self-motivation, financial preparedness, and a clear understanding of market demand when venturing into solo work. Karen stresses the significance of intentional networking and skill development for those considering a return to in-house positions.

Throughout the episode, the hosts emphasize the importance of aligning work with personal fulfillment and the freedom to pursue different paths based on individual needs and desires. They encourage listeners to share their experiences and questions, inviting engagement and feedback for future episodes.

Listeners are encouraged to visit the soloprpro.com website to connect with the hosts and share their stories. The episode concludes with a call to action for sharing and reviewing the podcast to support its growth and reach.

The episode is a great reminder that public relations professionals can build a career customized to their needs and aspirations, adjusting it along the way to fit the fluidity of their lives.

Episode Timeline

• 00:00:00 - Introduction and Midsummer Stride: Michelle and Karen discuss the midsummer season and ignore the back-to-school rush.
• 00:05:30 - Evolving Attitudes Towards Consulting: Karen reflects on the evolution of consulting from a stopgap measure to a career choice.
• 00:09:27 - Flexibility in Career Choices: Michelle and Karen emphasize the importance of flexibility in transitioning between solo work and in-house positions.
• 00:12:33 - Networking Strategies: Karen provides insights on networking strategies for transitioning between solo work and in-house positions.
• 00:15:23 - Pursuing Fulfillment: Michelle and Karen discuss the balance between pursuing fulfilling work and jobs that provide stability and benefits.

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