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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com
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Friday Jun 14, 2019
Episode 4: Holiday PR Mania
Friday Jun 14, 2019
Friday Jun 14, 2019
Does it feel as though every holiday is used as either a branding opportunity or an excuse to sell something? A recent article in the Bulletin of Atomic Scientists, How Earth Day Became Public Relations Day, prompted this question. Newsjacking or creating a promotion aligned with a holiday isn’t necessarily wrong but as PR practitioners we want to be mindful that it is the most authentic way to have a voice within the context of the particular holiday. Join us as we discuss how to best navigate the temptation to hop on the holiday promotion bandwagon.